Podcast Plan Template

Create and launch a successful podcast series for your business with this comprehensive plan template.
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Podcast Plan Template

What is a Podcast Plan?

A podcast plan is a framework for creating, producing, and marketing a podcast series. It involves setting objectives, identifying key performance indicators (KPIs) to measure progress, and creating related projects (actions) to achieve those KPIs. A podcast plan template helps marketing teams and content creators to plan and execute a podcast series for their brand or company, including topics, guests, and marketing strategies.

What's included in this Podcast Plan template?


  • 3 focus areas
  • 6 objectives
  • 6 projects
  • 6 KPIs

Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.


Who is the Podcast Plan template for?

The Podcast Plan Template is designed for marketing teams looking to launch a podcast series for their brand or company. With this plan, you’ll be able to define your focus areas, set measurable targets to tackle objectives, and implement related projects to achieve those targets.

1. Define clear examples of your focus areas

Focus areas are the overall goals you want to achieve with your podcast series. Examples of focus areas can include “Generate Awareness”, “Increase Revenue”, or “Engage Audience”. A podcast plan template should include these focus areas to guide the creation of objectives, KPIs, and related projects.

Examples of strategic focus areas that could fall under a Podcast Plan could be: Generate Awareness, Increase Revenue, and Engage Audience.

2. Think about the objectives that could fall under that focus area

Objectives are specific goals that are part of your overall focus area. They should be measurable and achievable. For example, under the focus area “Generate Awareness”, objectives could include “Increase podcast listens” and “Increase shares”.

3. Set measurable targets (KPIs) to tackle the objective

Key performance indicators (KPIs) are measurable targets to help you evaluate progress towards your objectives. For example, under the objective “Increase podcast listens”, you could set a KPI of “Increase listens from 1,000 to 3,000”. This KPI should include an initial value, target value, and unit (if applicable).

4. Implement related projects to achieve the KPIs

Projects (actions) are the steps taken to achieve the KPIs. For example, to achieve the KPI “Increase listens from 1,000 to 3,000”, you could implement the project “Increase podcast visibility on streaming platforms”. When creating projects, be sure to consider the resources needed and the timeline for completion.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

Cascade Strategy Execution Platform helps marketing and content teams implement and track a podcast plan. It allows you to create objectives, set measurable targets, and track the progress of your projects in one place. With Cascade, you can see faster results from your strategy and make data-driven decisions to ensure success.

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