What is a PPC Strategy?
A PPC strategy is an organized plan for using pay-per-click (PPC) advertising to increase website traffic and conversions. PPC campaigns involve bidding on keywords, creating relevant ads, and optimizing campaigns to ensure the best results. The goal of a PPC strategy is to maximize the return on investment (ROI) of the campaign.
What's included in this PPC Strategy template?
- 3 focus areas
- 6 objectives
- 6 projects
- 6 KPIs
Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.
Who is the PPC Strategy template for?
This PPC strategy template is designed for marketing teams of all sizes and industries who want to create a comprehensive strategy to maximize the impact of their pay-per-click advertising efforts. Whether you’re a small business or an enterprise, this template can help you establish your goals and benchmarks and optimize your use of PPC.
1. Define clear examples of your focus areas
The first step in creating a PPC strategy is to define your focus areas. Your focus areas should be specific, measurable goals that you want to achieve with your PPC campaigns. Examples of focus areas could include increasing website traffic, reducing cost per conversion, and increasing conversion rates.
2. Think about the objectives that could fall under that focus area
Once you’ve identified your focus areas, you need to think about the objectives that could fall under each focus area. Objectives are specific tasks you will need to complete in order to achieve your focus areas. For example, if your focus area is to increase website traffic, your objectives could include developing paid search campaigns and optimizing keywords and ads.
3. Set measurable targets (KPIs) to tackle the objective
Once you’ve identified the objectives that fall under your focus areas, the next step is to set measurable targets or key performance indicators (KPIs) to track the progress of each objective. KPIs are measurable metrics that help you track the success of your PPC campaigns. Examples of KPIs could include increasing website traffic, decreasing average cost per conversion, and increasing conversion rates.
4. Implement related projects to achieve the KPIs
Once you’ve identified your KPIs, the next step is to implement projects to achieve those KPIs. Projects are specific initiatives that need to be completed in order to achieve the objectives and focus areas of your PPC strategy. Examples of projects could include optimizing landing pages, developing compelling calls to action, and implementing remarketing campaigns.
5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy
The Cascade Strategy Execution Platform can help you accelerate the progress of your PPC strategy by providing an easy-to-use platform for tracking and managing your projects. With Cascade, you can easily monitor your KPIs, adjust your bidding strategies, and optimize your PPC campaigns to ensure the best results.