PR Strategy Template

Create a successful PR strategy to build relationships & manage your public image. Use our template to get started!
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PR Strategy Template

What is a PR Strategy?

A public relations (PR) strategy is a plan of action to achieve the goals of a business or organization by building relationships and managing its perception in the public eye. It involves identifying the target audience and using creative tactics to gain their attention and loyalty. A PR strategy helps to create a positive image of the company and build trust in the community.

What's included in this PR Strategy template?


  • 3 focus areas
  • 6 objectives
  • 6 projects
  • 6 KPIs

Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.


Who is the PR Strategy template for?

This PR Strategy template is for marketing and communications teams of all sizes and industries to create a strategy to use public relations. It helps teams to define their focus areas, set measurable targets (KPIs), implement related projects, and utilize an execution platform to see faster results from the strategy.

1. Define clear examples of your focus areas

A focus area is a broad topic that you want to address with your PR strategy. Examples of focus areas could include developing positive public relations, increasing social media presence, or strengthening online presence.

2. Think about the objectives that could fall under that focus area

Objectives are the specific goals that you want to achieve within each focus area. For example, under the focus area of Develop Positive Public Relations, objectives could include increasing positive brand perception and establishing relationships with key media outlets.

3. Set measurable targets (KPIs) to tackle the objective

KPIs are measurable targets that are used to evaluate progress towards your objectives. For example, under the objective of Increase positive brand perception, a KPI could be to increase positive mentions of the brand in the media.

4. Implement related projects to achieve the KPIs

Projects (or actions) are the initiatives that need to be completed in order to achieve the KPIs. In the example of increasing positive brand perception, an action could be to launch a media relations campaign.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

Cascade Strategy Execution Platform is a tool that helps teams to quickly and easily create, manage, and track their strategies. With Cascade, teams can see faster results from their strategies and make sure they are achieving their goals.

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