Pricing Strategy Plan Template

Create a comprehensive pricing strategy plan to maximize revenue, profitability, and customer retention.
Pricing Strategy Plan Template

What is a Pricing Strategy Plan?

A pricing strategy plan outlines the steps required to set and execute pricing strategies in order to achieve business goals. It is a comprehensive plan that covers the entire process of setting, monitoring, and adjusting pricing strategies in order to optimize revenue, profitability, and customer retention. The plan should include a clear outline of the focus areas, objectives, measurable targets (KPIs), related projects, and implementation timelines.

What's included in this Pricing Strategy Plan template?


  • 3 focus areas
  • 6 objectives
  • 6 projects
  • 6 KPIs

Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.


Who is the Pricing Strategy Plan template for?

This pricing strategy plan template is for marketing and sales leaders, managers, and teams of all sizes and industries. The template provides a comprehensive framework to create a plan to set pricing strategies that are tailored to their unique business goals and objectives. With this plan, teams can build and improve pricing strategies that maximize revenue, profitability, and customer retention.

1. Define clear examples of your focus areas

Focus areas are the broader topics that the pricing strategy plan will address. These areas should be specific enough to provide direction to the team, while being broad enough to accommodate an array of objectives. Examples of focus areas could include Establish Pricing Strategies, Monitor Pricing Performance, and Evaluate Pricing Strategies.

2. Think about the objectives that could fall under that focus area

Objectives are the goals that the team is aiming to achieve. Objectives should be measurable and achievable, and should be closely related to the focus area. Examples of objectives could include Maximize Revenue, Increase Profitability, and Track Pricing Performance.

3. Set measurable targets (KPIs) to tackle the objective

KPIs (Key Performance Indicators) are the measurable targets that teams can use to track the progress of their pricing strategy. Examples of KPIs could include Increase Average Revenue per unit, Increase Profit Margin, and Increase Average Sales.

4. Implement related projects to achieve the KPIs

Projects (or Actions) are the individual activities that the team will carry out in order to achieve the KPIs. Examples of projects could include Develop pricing strategies, Adjust pricing strategies, Monitor pricing adjustments, and Analyze pricing performance.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

Cascade Strategy Execution Platform helps teams create and execute pricing strategies faster than ever with its easy-to-use interface and powerful analytics capabilities. With Cascade, teams can quickly identify areas of opportunity, develop pricing strategies, monitor performance, and analyze the results to maximize revenue and profitability.

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Pricing Strategy Plan Template
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