Pricing Strategy Template

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Pricing Strategy Template

What is a Pricing Strategy?

A pricing strategy is a plan that outlines the objectives, actions and measure to ensure you successfuly set prices for your products or services. It takes into account factors like the cost of production, the target market, and market competition. Properly implemented, pricing strategies can help to maximize profits, increase market share, and establish a competitive advantage.

What's included in this Pricing Strategy template?


  • 3 focus areas
  • 6 objectives
  • 6 projects
  • 6 KPIs

Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.


Who is the Pricing Strategy template for?

This pricing strategy template is designed to help businesses of all sizes and industries optimize their pricing strategy. By following the step-by-step process outlined in the template, businesses can create a comprehensive and effective plan to their pricing architecture and ensure it is successfuly executed.

1. Define clear examples of your focus areas

A focus area is a part of the business that requires specific attention and improvement. Examples of focus areas related to pricing strategy could include pricing optimization, promotions, and pricing analytics. Once you have identified which focus areas are relevant to your business, you can move on to defining objectives and actions.

2. Think about the objectives that could fall under that focus area

Objectives are the goals that you want to achieve in each focus area. Examples of objectives for pricing strategy could include optimizing pricing for ROI, increasing average order value, increasing sales, and increasing customer loyalty. Objectives should be specific and attainable.

3. Set measurable targets (KPIs) to tackle the objective

KPIs, or Key Performance Indicators, are measurable targets that can help you track progress towards your objectives. Examples of KPIs related to pricing strategy could include increasing customer response rate, increasing average order value, increasing sales conversions, and increasing customer retention rate. For each KPI, you should set an initial value, a target value, and a unit of measurement.

4. Implement related projects to achieve the KPIs

Projects, or actions, are the steps that you take to achieve your objectives. Examples of projects for pricing strategy could include analyzing pricing structure, aligning prices with customer segments, implementing promotional campaigns, and offering loyalty rewards. Each project should be specific, measurable, and achievable.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

Cascade Strategy Execution Platform is a powerful tool to help businesses reach their goals faster. Cascade combines strategy planning, project management, and analytics into one platform, giving you the insights you need to optimize your pricing strategy.

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