Product Marketing Plan Template

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Product Marketing Plan Template

What is a Product Marketing Plan?

A product marketing plan is a strategy that outlines how you will effectively market and promote a specific product to an audience. It typically includes details on market research, target market demographics, competitive analysis, pricing, distribution, and promotion. A well-executed product marketing plan can help you reach your goals and make your product stand out in the market.

What's included in this Product Marketing Plan template?


  • 3 focus areas
  • 6 objectives
  • 6 projects
  • 6 KPIs

Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.


Who is the Product Marketing Plan template for?

This product marketing plan template is designed for marketing teams and business owners who want to create a plan to market and promote a specific product. With this template, you can easily define your focus areas, objectives, KPIs, and projects to help you effectively achieve your desired outcomes.

1. Define clear examples of your focus areas

Focus areas are the main areas of your product marketing plan. The focus areas should align with your overall business objectives and should be tailored to the specific product that you are marketing. Examples of strategic focus areas that could fall under a Product Marketing Plan could be: Product Promotion, Customer Service , and Digital Advertising.

2. Think about the objectives that could fall under that focus area

Objectives are the goals that you want to achieve under each focus area. Objectives should be specific and measurable. Examples of some objectives for the focus area of Product Promotion could be: Increase Brand Awareness , and Increase Sales .

3. Set measurable targets (KPIs) to tackle the objective

KPIs are key performance indicators that help measure how successful your product marketing plan is in terms of achieving the objectives set in each focus area. KPIs should be measurable, so they can be tracked against a target and evaluated over time.

An example of a KPI for the focus area of Product Promotion could be: Increase Social Media Engagement.

4. Implement related projects to achieve the KPIs

Projects are the actions that you take to achieve the objectives and KPIs that you have set in each focus area. These projects can be anything from social media campaigns to in-store promotions, or even loyalty programs.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

Cascade is a strategy execution platform that can help you easily create, update, and track your product marketing plan. With Cascade, you can quickly identify problems and adjust your strategy accordingly to achieve faster results from your product marketing plan.

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