Program Launch Plan Template

Launch your product faster and smarter with our comprehensive Program Launch Plan template. Plan, execute, and measure success!
Program Launch Plan Template

What is a Program Launch Plan?

A program launch plan outlines the step-by-step process of launching a new program or product. It includes the objectives, strategies, and tactics that need to be considered in order to achieve success. It also includes tasks, timelines, and resources that need to be allocated in order to ensure that everything is completed. This plan is essential for any business or organization that wants to launch a product or program in a timely and effective manner.

What's included in this Program Launch Plan template?


  • 3 focus areas
  • 6 objectives
  • 6 projects
  • 6 KPIs

Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.


Who is the Program Launch Plan template for?

The Program Launch Plan template is for marketing and product teams of any industry or organization. It is designed to help them plan and execute successful product launches. It is a comprehensive and versatile template that can be tailored to fit any company’s needs. It is also designed to help teams identify potential obstacles and address them before launch day.

1. Define clear examples of your focus areas

A focus area is an area of the launch plan that requires particular attention and resources. Examples of focus areas could include increasing brand awareness, building engagement, increasing sales, and optimizing the customer experience. Each focus area should have its own set of objectives and strategies to ensure the success of the product launch.

2. Think about the objectives that could fall under that focus area

Objectives are the goals that need to be achieved in order to ensure the success of the launch. Objectives should be clear, measurable, and achievable. They should also be specific and have time frames attached to them. Examples of some objectives for the focus area of Increase Awareness could be: Increase Brand Awareness , and Increase Product Visibility .

3. Set measurable targets (KPIs) to tackle the objective

KPIs, or Key Performance Indicators, are metrics that are used to measure progress towards the objectives of the launch plan. Examples of KPIs could include increasing brand reach, increasing visibility on partner platforms, increasing active users, and increasing user participation. Each KPI should have an initial value and a target value to measure success.

4. Implement related projects to achieve the KPIs

Projects, or actions, are the initiatives that need to be completed in order to achieve the objectives and KPIs of the launch plan. Examples of projects could include leveraging digital platforms, developing collaborations, creating interactive content, and offering discounts. Each project should have a timeline and resources allocated to it.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

Cascade Strategy Execution Platform is a comprehensive and intuitive project management tool designed to help teams plan, launch, and manage successful product launches. It allows teams to quickly create plans, assign tasks, monitor progress, and measure success. With Cascade, teams can accelerate their launch plans and ensure that they are successful.

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Program Launch Plan Template
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