What is a Rebranding strategy?
A Rebranding strategy is a comprehensive plan of action designed to overhaul and reposition a company's or organization's brand identity in order to better align with its current goals and objectives. It involves a complete transformation of the visual and verbal aspects of the brand, including its name, logo, tagline, messaging, and communication style.
What's included in this Rebranding strategy template?
- 3 focus areas
- 6 objectives
- 6 projects
- 6 KPIs
Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.
Who is the Rebranding strategy template for?
This rebranding strategy template is for any organization looking to rebrand their business. It is designed for teams of all sizes and industries and provides a comprehensive basis for the planning and execution of the rebranding process.
1. Define clear examples of your focus areas
When creating a rebranding strategy, the first step is to identify your focus areas. This could involve a brand narrative, positioning, or design. It is important to have a clear understanding of each of these focus areas and how they could affect the rebranding process.
2. Think about the objectives that could fall under that focus area
Once you have identified your focus areas, it is important to think about the objectives that could fall under each of those areas. Objectives are the specific goals that you want to achieve as part of the rebranding process. These objectives should be measurable and achievable.
Examples of some objectives for the focus area of Brand Narrative could be: Establish a new brand narrative, and Increase brand visibility.
3. Set measurable targets (KPIs) to tackle the objective
Once you have identified your objectives, it is important to set measurable targets (KPIs) to tackle each of those objectives. These KPIs should be specific and measurable, so that you can track your progress in achieving the objectives.
An example of a KPI for the focus area of Brand Narrative could be: Increase brand recognition.
4. Implement related projects to achieve the KPIs
Once you have set measurable targets, it is important to implement related projects to achieve those KPIs. Projects should be related to the objectives and KPIs and should be designed to help you reach your goals as quickly and efficiently as possible.
An example of a project related to Brand Narrative could be: Develop a new corporate narrative.
5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy
Cascade Strategy Execution Platform helps organizations of all sizes and industries to quickly and effectively create and manage their strategy. It enables users to create and manage projects, track progress, and measure results. With Cascade, organizations can see faster results from their strategy.