Red Bull has grown from a simple energy drink manufacturer to one of the most recognized brands in the world. It has become synonymous with sports, extreme performance, and victory.
They accomplished this by having one of the most successful marketing strategies. In fact, we could say Red Bull is the extreme athlete of marketing, literally and figuratively.
This template is ideal for marketing, leadership and operation teams working within the FMCG industry that are seeking new ideas and inspiration from market leaders to inspire their own strategic success.
This template provides you with relevant insights from Red Bull - a leader in the FMCG space - to rethink your strategic approach based on one of the most famous strategies. Whilst you can look into Red Bull's Focus Areas, Objectives, Projects, and KPIs, you have the ability to change and manipulate this information to suit your needs.
Focus areas are broad categories used to group problems or challenging areas within your organization. Creating focus areas helps guide your organization on what areas are a priority to work towards.
An example of a focus area within the Red Bull strategy template is: Media.
A strategic objective usually has to be specific and measurable to cause enough impact and effectively explain what you want to achieve.
An example of an objective within the focus area 'Media' within the Red Bull strategy template is: Grow our digital presence.
A KPI is a key performance indicator that is measurable and evaluates the success rate of an organization in relation to the task at hand. KPIs can be very industry-specific or broad and applicable across multiple industries.
An example of a KPI for the objective ‘Grow our digital presence’ in the Red Bull strategy template is: Cover 40+ beyond the ordinary stories around sports, music, and lifestyle entertainment.
Projects are ways in which the objective can be achieved, but more so, closely tie in with ways in which organizations can make sure they are working towards their KPIs.
Some examples of projects within the Red Bull strategy template are: Ensure we have an active presence in every social-media our target audience uses, and Seek and approach athletes that plan for a major achievement.
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