Reseller Strategy Plan Template

Grow your business with a comprehensive reseller strategy plan. Create a roadmap for success and track measurable targets.
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Reseller Strategy Plan Template

What is a Reseller Strategy Plan?

A reseller strategy plan outlines a company's plans for selling products through third-party resellers. It helps create a clear roadmap for increasing profitability, customer satisfaction, and market awareness, as well as setting measurable targets that can be tracked over time. The plan is designed to help companies and organizations optimize the effectiveness of their resellers in order to maximize their growth and success.

What's included in this Reseller Strategy Plan template?


  • 3 focus areas
  • 6 objectives
  • 6 projects
  • 6 KPIs

Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.


Who is the Reseller Strategy Plan template for?

This reseller strategy plan template is designed for companies or organizations that use resellers to sell their products. It provides a step-by-step guide to creating an effective plan that can help organizations increase profitability, improve customer satisfaction, and increase market awareness. It also provides guidance on setting realistic, measurable targets that can be tracked over time.

1. Define clear examples of your focus areas

The first step in creating a reseller strategy plan is to define your focus areas. A focus area is a general area of improvement that will help achieve your desired objectives. Examples of strategic focus areas that could fall under a Reseller Strategy Plan could be: Increase Profitability, Improve Customer Satisfaction, and Increase Market Awareness.

2. Think about the objectives that could fall under that focus area

Once you have identified your focus areas, the next step is to think about the objectives that could fall under each focus area. An objective is a specific goal that you want to achieve and should be measurable, attainable, and relevant. Examples of objectives include increasing reseller sales, lowering costs, increasing customer retention, and increasing customer upselling.

3. Set measurable targets (KPIs) to tackle the objective

The next step is to set measurable targets or KPIs to help track your progress. KPIs, or Key Performance Indicators, are metrics that measure the success of a goal or objective. An example of a KPI for the focus area of Increase Profitability could be: Increase reseller sales by 20%.

4. Implement related projects to achieve the KPIs

The next step is to implement related projects to help you achieve your KPIs. A project is an action that you take to help achieve your goals. Examples of projects include increasing promotional campaigns, improving reseller processes, improving customer service, and leveraging cross-selling.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

The final step is to utilize Cascade Strategy Execution Platform to help you monitor and track your progress towards your goals. Cascade's platform enables you to set up and manage strategies with ease, giving you real-time insights into how your strategy is performing. With Cascade, you can quickly adapt and adjust your strategy to ensure that you reach your goals faster.

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Reseller Strategy Plan Template
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