Restaurant Business Plan Template

Launch & grow your restaurant with our comprehensive restaurant business plan template. Create a roadmap to success!
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Restaurant Business Plan Template

What is a Restaurant Business Plan?

A restaurant business plan is a comprehensive document that outlines the overall goals and strategies of your restaurant. It serves as a roadmap to help you navigate and operate your restaurant, as well as helping you to obtain financing and investor support. This plan should include the strategic priorities and projects your restaurant needs to focus on to improve its operations and financial projections.

What's included in this Restaurant Business Plan template?


  • 3 focus areas
  • 6 objectives
  • 6 projects
  • 6 KPIs

Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.


Who is the Restaurant Business Plan template for?

This restaurant business plan template is designed to help restaurant owners, managers, and teams create a plan to launch, run, and grow their restaurant. It can be used by owners who are starting a new business, as well as those who are looking to improve and expand their existing restaurant.

1. Define clear examples of your focus areas

Focus areas are the broad topics you want to address to reach your objectives. Examples of focus areas for a restaurant business plan could include market analysis, digital presence, staffing, operations, and customer service.

2. Think about the objectives that could fall under that focus area

Objectives are the specific goals you want to achieve for each focus area. Examples of objectives for a market analysis focus area could include understanding current industry trends and analyzing competitors.

3. Set measurable targets (KPIs) to tackle the objective

KPIs are Key Performance Indicators that measure the success of an objective. For example, an objective could be to increase website traffic, and the KPI could be to achieve a 10% increase in website visits.

Another example of a KPI for the focus area of Market Analysis could be: Identify customer purchasing trends.

4. Implement related projects to achieve the KPIs

Projects (also known as actions) are the steps you need to take to reach your KPIs. For example, an action related to increasing website traffic could be to implement SEO and SEM strategies.

Another example of a project related to Market Analysis could be: Conduct market research.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

Cascade Strategy Execution Platform is a tool designed to help you manage and monitor your strategy. This platform provides templates to help you create and track your plans, as well as a dashboard to view your progress towards your goals.

Getting started with your
Restaurant Business Plan Template
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Or import into an existing account