Retail Marketing Strategy Template

Create a Retail Marketing Strategy that increases sales and maximizes customer value.

Use template

What is a Retail Marketing Strategy?

A retail marketing strategy is a plan of action that retailers create to increase sales and maximize customer value. This plan includes objectives such as increasing customer retention and average order value, increasing brand awareness, and improving customer service. Each objective is broken down into measurable targets, such as increasing customer retention rate and average order value, and related projects such as implementing loyalty programs and targeted promotions. The strategy should be regularly updated to ensure that it is still aligned with the current market.

What's included in this Retail Marketing Strategy template?


  • 3 focus areas
  • 6 objectives
  • 6 projects
  • 6 KPIs
Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.


Who is the Retail Marketing Strategy template for?

This retail marketing strategy template is designed to help retail teams create strategies to increase sales and maximize customer value. It is suitable for any retail business, from small businesses to large retailers. The template provides a structure to clearly define focus areas and objectives, set measurable targets (KPIs), implement related projects, and ultimately, achieve the desired results.

1. Define clear examples of your focus areas

Focus areas are the overarching goals of your retail marketing strategy. Examples of focus areas include increasing customer value, increasing brand awareness, and improving customer service. Each focus area should have clearly defined objectives and related projects to help achieve the desired results.

2. Think about the objectives that could fall under that focus area

Objectives are specific goals that support the focus areas. Examples of objectives include increasing customer retention, increasing average order value, increasing social media engagement, and increasing brand recognition.

3. Set measurable targets (KPIs) to tackle the objective

Key Performance Indicators (KPIs) are measurable targets that help track the progress of an objective. Examples of KPIs include increasing customer retention rate, increasing average order value, increasing social media followers, and increasing brand recognition. The KPI should have an initial value, target value, and unit of measurement.

4. Implement related projects to achieve the KPIs

Projects (or actions) are the steps necessary to achieving the desired KPI. Examples of projects include implementing loyalty programs, implementing targeted promotions, increasing frequency of social media posts, and increasing logo visibility.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

Cascade Strategy Execution Platform helps teams create, track, and measure their strategies. Cascade provides an easy-to-use interface, real-time data visualization, automated alerts, and powerful reporting tools to help teams stay on track and achieve their objectives faster.

Getting started with your Retail Marketing Strategy Template only takes 20 seconds.

Use this template