Revenue Strategy Plan Template

Create a winning revenue strategy plan to grow your business!
Or import into an existing account
Revenue Strategy Plan Template

What is a Revenue Strategy Plan?

A revenue strategy plan outlines a company's short and long-term goals, objectives, and tactics to increase revenue. It is designed to help an organization prioritize their resources and identify what actions need to be taken to reach their revenue goals. The plan should include focus areas, objectives, measurable targets (KPIs), and related projects that an organization plans to implement to reach their desired goal.

What's included in this Revenue Strategy Plan template?


  • 3 focus areas
  • 6 objectives
  • 6 projects
  • 6 KPIs

Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.


Who is the Revenue Strategy Plan template for?

The Revenue Strategy Plan template is designed to help organizations of all sizes and industries create a plan to increase their revenues. The template makes it easy for businesses to define and track their goals, objectives, and actions needed to reach their desired outcome.

1. Define clear examples of your focus areas

Focus areas are areas that an organization wants to prioritize to help them reach their desired goals. Examples of focus areas could include customer retention, digital presence, or sales.

2. Think about the objectives that could fall under that focus area

Objectives are the specific goals that an organization wants to achieve within their focus areas. Examples of some objectives for the focus area of Increase Customer Retention could be: Improve customer satisfaction, and Increase product satisfaction.

3. Set measurable targets (KPIs) to tackle the objective

Measurable targets, also known as Key Performance Indicators (KPIs), are ways to measure the success of an organization’s objectives. For example, under the objective of increasing customer acquisition, the KPI could be the number of new customers acquired.

An example of a KPI for the focus area of Increase Customer Retention could be: Increase customer satisfaction rating.

4. Implement related projects to achieve the KPIs

Projects, or actions, are the activities that an organization needs to take to achieve their objectives and KPIs. For example, if the objective is to increase customer acquisition, the project could be launching a promotional campaign.

An example of a project related to Increase Customer Retention could be: Enhance customer service.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

The Cascade Strategy Execution Platform is a powerful tool that helps organizations achieve their desired outcomes faster. It allows you to create a strategy plan, track objectives and KPIs, manage resources, and measure results. With Cascade, you can optimize your strategy and reach your goals faster.

Getting started with your
Revenue Strategy Plan Template
only takes 20 seconds.
Or import into an existing account