Sales Enablement Plan Template

Create a sales enablement plan to maximize your team's potential and achieve success!
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Sales Enablement Plan Template

What is a Sales Enablement Plan?

A sales enablement plan is an organized strategy that outlines the actions, objectives and goals of a sales team. It helps to ensure that the team is adequately equipped to meet their goals, and outlines the steps that must be taken to track progress. This plan can be tailored to the unique needs of each team, and can be used to ensure that the team is always working towards its goals and making efficient use of resources.

What's included in this Sales Enablement Plan template?


  • 3 focus areas
  • 6 objectives
  • 6 projects
  • 6 KPIs

Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.


Who is the Sales Enablement Plan template for?

This Sales Enablement Plan template is designed for sales leaders and teams looking to create an effective plan to enable and empower their sales teams. It provides an easy-to-use structure to ensure that all the necessary steps are taken to create an effective plan. By following this template, sales leaders will be able to create a plan that ensures their teams are reaching their goals and maximizing their potential.

1. Define clear examples of your focus areas

Focus areas are the main areas that a sales team needs to focus on in order to achieve their goals. Examples of focus areas could include sales training, sales analytics, and sales process. It is important for sales teams to have a clear understanding of their focus areas so that they can prioritize their objectives and goals.

2. Think about the objectives that could fall under that focus area

Objectives are the specific goals that a sales team is trying to achieve. Objectives should be specific, measurable and achievable. Examples of objectives could include improving sales skills, increasing sales productivity, improving lead quality, and increasing lead volume.

3. Set measurable targets (KPIs) to tackle the objective

KPIs (Key Performance Indicators) are measurable targets that a sales team sets in order to track their progress. Examples of KPIs could include increasing sales skills score, increasing lead conversion rate, increasing lead quality score, and increasing lead volume. KPIs should be measurable and achievable.

4. Implement related projects to achieve the KPIs

Projects (or actions) are the specific steps that must be taken in order to achieve the objectives and KPIs. Examples of projects could include creating a sales training program, identifying and prioritizing leads, analyzing lead sources, and monitoring sales performance. These projects should be tailored to the specific needs of the team.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

The Cascade Strategy Execution Platform is a powerful tool that allows sales teams to quickly and easily create, implement, and track their sales enablement plans. With its easy-to-use interface, teams can easily track progress and ensure that they are on the right track. With Cascade, teams can see faster results from their strategies and maximize their potential.

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Sales Enablement Plan Template
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