Sales Strategic Plan Template

Create a winning sales strategy with this comprehensive template!
Or import into an existing account
Sales Strategic Plan Template

What is a Sales Strategic Plan?

A Sales Strategic Plan is a structured approach to achieving long-term sales goals. It typically includes objectives, initiatives, action plans, and measurable KPIs to track progress. This type of plan is necessary for any sales team to achieve success and stay competitive.

What's included in this Sales Strategic Plan template?


  • 3 focus areas
  • 6 objectives
  • 6 projects
  • 6 KPIs

Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.


Who is the Sales Strategic Plan template for?

This Sales Strategic Plan template is for sales leaders, managers, and teams who need help creating an effective strategy to reach their sales objectives. This template provides a framework to help build a successful plan, with step-by-step guidance on how to define focus areas, set measurable targets, implement related projects, and track progress.

1. Define clear examples of your focus areas

A focus area is a broad topic that your team wants to address. This could include increasing sales, improving efficiency, enhancing customer service, etc. When defining your focus areas, ensure they are specific, measurable, and achievable.

2. Think about the objectives that could fall under that focus area

An objective is a goal you want to achieve within the focus area. This should be specific and measurable, such as increasing sales revenue, decreasing cost of acquisition, or decreasing time to close deals.

3. Set measurable targets (KPIs) to tackle the objective

A KPI or Key Performance Indicator is a measurable target within an objective. This could include increasing average revenue per sale, increasing repeat customers, or decreasing response time. It is important to set measurable targets so you know when you have achieved your objectives.

4. Implement related projects to achieve the KPIs

A project is an action that your team needs to take in order to achieve the KPIs. This could include developing and implementing an incentive program, implementing a loyalty program, automating marketing and sales, or expanding customer support. Make sure that each project is specific and has a timeline.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

Cascade Strategy Execution Platform is an all-in-one platform that enables teams to create, track, and manage their strategic plans. With powerful analytics and intuitive user interface, teams can easily track progress and identify areas of improvement, allowing them to reach their objectives faster and more effectively.

Getting started with your
Sales Strategic Plan Template
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Or import into an existing account