Sales Training Plan Template

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Sales Training Plan Template

What is a Sales Training Plan?

A sales training plan outlines the goals, objectives, and strategies that a sales team will use to improve their sales skills and increase performance. It should include a clear definition of the focus areas, objectives, and measurable targets that are necessary to achieve the team’s goals. The plan should also include the specific projects and actions that will be implemented to achieve the desired results.

What's included in this Sales Training Plan template?


  • 3 focus areas
  • 6 objectives
  • 6 projects
  • 6 KPIs

Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.


Who is the Sales Training Plan template for?

The Sales Training Plan template is designed to help sales teams to create a comprehensive plan that outlines the strategies and activities needed to improve the team’s overall sales performance. It is a great tool for sales professionals who are looking to increase their knowledge, skills, and performance in a structured and measurable way.

1. Define clear examples of your focus areas

Focus areas are the main areas of focus for the sales team. Examples of focus areas can include improving sales skills, developing sales strategies, or improving customer relationship management. Each focus area should have specific objectives and strategies associated with it.

2. Think about the objectives that could fall under that focus area

Objectives are the specific goals and targets that the sales team will aim to achieve in order to reach the focus area. Objectives should be measurable and have a clear timeline for completion. Examples of some objectives for the focus area of Improve Sales Skills could be: Increase Sales Knowledge, and Increase Sales Performance.

3. Set measurable targets (KPIs) to tackle the objective

KPIs, or Key Performance Indicators, are measurable targets that are used to track the progress of the sales team towards achieving their objectives. These targets should be set with a specific timeline and should be aligned with the overall objectives of the team.

An example of a KPI for the focus area of Improve Sales Skills could be: Increase Number of Completed Sales Training Sessions.

4. Implement related projects to achieve the KPIs

Projects or actions are the specific initiatives that the sales team will need to take in order to reach their KPIs. It is important to create an action plan that outlines the steps that need to be taken in order to achieve the desired goals.

An example of a project related to Improve Sales Skills could be: Provide Sales Training.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

Cascade Strategy Execution Platform is a comprehensive platform that can help sales teams to track and manage their sales strategies, objectives, and goals. It is a powerful tool that can help teams to quickly achieve their desired results and accelerate their performance.

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Sales Training Plan Template
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