Social Media Marketing Plan Template

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Social Media Marketing Plan Template

What is a Social Media Marketing Plan?

A social media marketing plan outlines how a company or organization will use social media platforms to achieve specific marketing and sales goals. It should include details on the target audience, the channels to be used, goals, objectives, and strategies to be employed, as well as metrics to measure success. It should also include a timeline of when activities should be completed.

What's included in this Social Media Marketing Plan template?


  • 3 focus areas
  • 6 objectives
  • 6 projects
  • 6 KPIs

Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.


Who is the Social Media Marketing Plan template for?

This Social Media Marketing Plan Template is designed for marketing and sales leaders, managers, and teams of all sizes and industries. The template helps identify key strategies to manage and improve your social media presence, and provides a guide to create a comprehensive plan. This plan can be used to measure success, track goals, and outline strategies.

1. Define clear examples of your focus areas

Focus areas are the broad topics that you wish to address or improve upon in your social media marketing plan. Examples of focus areas could include increasing user acquisition, improving content performance, or increasing social media reach. It's important to define these focus areas clearly so that you can set achievable goals and objectives.

2. Think about the objectives that could fall under that focus area

Objectives are the specific goals that you hope to achieve under each focus area. Objectives should be measurable and achievable. Examples of objectives could include increasing organic reach, increasing average post engagements, or increasing followers.

3. Set measurable targets (KPIs) to tackle the objective

KPIs, or Key Performance Indicators, are the metrics used to measure and track the success of each objective. Examples of KPIs could include increasing followers by 5%, increasing average post engagements by 10%, or increasing organic reach by 5%. KPIs should be measurable and achievable, and should be set with a target and initial value.

4. Implement related projects to achieve the KPIs

Projects are the specific strategies and initiatives that you will implement to reach your objectives and KPIs. Examples of projects could include developing targeted campaigns, implementing strategies to increase user generated content, or creating more interactive videos.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

Cascade Strategy Execution Platform is designed to help you quickly and easily create and execute your social media marketing strategy. With Cascade, you can track and measure your progress, collaborate with stakeholders, and easily adjust your strategy as needed. Cascade helps you efficiently execute your plan and achieve your goals faster.

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Social Media Marketing Plan Template
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