Social Media Marketing Strategy Template

Craft an effective social media strategy for success! Use this template to plan & track your goals.
Or import into an existing account
Social Media Marketing Strategy Template

What is a Social Media Marketing Strategy?

A social media marketing strategy is a plan of action that outlines how a business should use its social media platforms to achieve specific marketing objectives. It typically involves researching the target audience, understanding their interests, and crafting content that resonates with them. It also involves tracking the performance of campaigns and making adjustments as necessary.

What's included in this Social Media Marketing Strategy template?


  • 3 focus areas
  • 6 objectives
  • 6 projects
  • 6 KPIs

Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.


Who is the Social Media Marketing Strategy template for?

This Social Media Marketing Strategy template is designed for digital marketers and social media managers across all industries to plan and execute effective social media marketing strategies that engage and convert audiences. It provides a simple framework to help you organize your activities and measure progress towards your goals.

1. Define clear examples of your focus areas

A focus area is an overarching marketing goal that your social media strategy should address. Examples of focus areas could include increasing brand awareness, driving web traffic, or generating leads. When determining focus areas, think about the objectives that could fall under that focus area.

2. Think about the objectives that could fall under that focus area

Objectives are specific, measurable goals that you want to achieve for each focus area. These should be SMART goals – Specific, Measurable, Attainable, Relevant, and Time-Bound. Examples of objectives could include increasing followers on social media, increasing website visits, or increasing lead submissions.

3. Set measurable targets (KPIs) to tackle the objective

KPIs, or Key Performance Indicators, are measurable metrics used to track the performance of your objectives. These can be quantitative or qualitative, such as increasing Instagram followers from 500 to 1,000, or increasing Instagram engagement rate from 0.5% to 1.5%. Setting KPIs allows you to measure progress towards your objectives and make adjustments as necessary.

4. Implement related projects to achieve the KPIs

Projects are specific activities that you can implement in order to achieve your KPIs. Examples of projects could include developing and executing an engaging content strategy, implementing influencer marketing strategies, or creating social media campaigns. Each project should have a clear goal and timeline.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

Cascade strategy execution platform helps you track and measure the performance of your social media marketing strategy. It provides an easy-to-use interface that helps you visualize your objectives, KPIs, and projects, and helps you stay organized and on track. With Cascade, you can see faster results from your strategy and make sure you're achieving your goals.

Getting started with your
Social Media Marketing Strategy Template
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Or import into an existing account