Social Media Strategy Plan Template

Create a comprehensive social media strategy to grow your organization's presence. Track progress and results in real-time.
Or import into an existing account
Social Media Strategy Plan Template

What is a Social Media Strategy Plan?

A social media strategy plan outlines a company's social media marketing goals, activities, and expectations. It can be used to define the company’s objectives, reach, and engagement for their social media presence. Additionally, it can be used to measure the success of the company’s social media efforts.

What's included in this Social Media Strategy Plan template?


  • 3 focus areas
  • 6 objectives
  • 6 projects
  • 6 KPIs

Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.


Who is the Social Media Strategy Plan template for?

This social media strategy plan template is designed to help marketing, communications, content, and social media teams create a comprehensive plan to grow their organization's social media presence. It is suitable for large and small businesses, as well as individuals and teams.

1. Define clear examples of your focus areas

Focus areas are the major categories that you want to focus on in developing your social media strategy. Examples of focus areas could include increasing brand awareness, developing lead generation, and strengthening customer service. You should identify the focus areas that are most important for your organization and create objectives and actions that are tailored to each.

2. Think about the objectives that could fall under that focus area

Objectives are the desired outcomes that your organization wants to achieve with the focus areas. For example, if increasing brand awareness is one of your focus areas, then objectives could include increasing the organic reach of content and increasing the engagement of content.

3. Set measurable targets (KPIs) to tackle the objective

Setting Key Performance Indicators (KPIs) will allow you to measure the progress of your objectives. For example, if one of your objectives is increasing the organic reach of content, then you could measure the success of this with an initial target of 10,000 impressions, and a target of 20,000 impressions. The unit of measurement should be specified for each KPI.

4. Implement related projects to achieve the KPIs

Projects, also known as actions, are the activities that you will take to achieve the KPIs and objectives. For example, if you want to increase the organic reach of content, then one of the projects could be increasing the content production rate.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

Cascade Strategy Execution Platform is a powerful tool that helps teams create a comprehensive social media strategy plan, set measurable targets, and track progress and results. It allows teams to easily monitor and adjust their strategies in order to achieve their desired outcomes faster and more efficiently.

Getting started with your
Social Media Strategy Plan Template
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Or import into an existing account