Social Media Strategy Template

Create a winning social media strategy! Get started with our comprehensive template to reach your goals.
Or import into an existing account
Social Media Strategy Template

What is a Social Media Strategy?

A social media strategy is a plan of action that outlines how your organization will use social media platforms to achieve its overall goals. This strategy typically includes goals, marketing tactics, and a timeline for execution. To be successful, your strategy must be tailored to your organization's needs and objectives. It should also be regularly updated to reflect changes in the social media landscape.

What's included in this Social Media Strategy template?


  • 3 focus areas
  • 6 objectives
  • 6 projects
  • 6 KPIs

Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.


Who is the Social Media Strategy template for?

This template is designed to help marketing teams create an effective social media strategy. It will guide you through the process of identifying your focus areas, setting measurable objectives, implementing projects, and tracking your progress. With this template, you can develop a comprehensive strategy that will help you reach your goals.

1. Define clear examples of your focus areas

Focus areas are the overarching goals that you want to achieve through your social media strategy. Identifying your focus areas is the first step in creating your strategy.

Examples of strategic focus areas that could fall under a Social Media Strategy could be: Increase Social Media Reach, Increase Website Traffic, and Operational Efficiency.

2. Think about the objectives that could fall under that focus area

Objectives are the specific, measurable goals that you want to achieve within each focus area. For example, if you are trying to increase brand awareness, an objective could be to increase your social media followers by a certain amount. It is important to set achievable objectives that you can measure and track.

3. Set measurable targets (KPIs) to tackle the objective

KPIs (Key Performance Indicators) are the metrics that you use to track your progress towards your objectives. For example, if your objective is to increase website visits, your KPI could be the number of clicks on your website. By setting measurable targets, you can track whether you are on track to reach your goals.

An example of a KPI for the focus area of Increase Social Media Reach could be: Increase Social Media Followers.

4. Implement related projects to achieve the KPIs

Projects (or actions) are the steps that you take to achieve your objectives. For example, if your objective is to increase brand awareness, you could develop engaging content or create compelling campaigns. It is important to choose projects that are tailored to your objectives and that will help you reach your goals.

An example of a project related to Increase Social Media Reach could be: Develop Engaging Content.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

The Cascade Strategy Execution Platform is the perfect tool to help you implement your social media strategy. With Cascade, you can easily track your progress and measure the success of your projects. With its intuitive interface and detailed reporting, you can quickly see the results of your strategy and make adjustments as needed.

Getting started with your
Social Media Strategy Template
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Or import into an existing account