Startup Plan Template

Create a comprehensive business plan to secure funding & increase success. Get started today with our free startup plan template.
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Startup Plan Template

What is a Startup Plan?

A startup plan is a detailed strategy used by early-stage startups and entrepreneurs to outline their business concept, target market, competitive landscape, and financial projections. It also serves as a roadmap to guide the company’s direction and strategy in order to reach its desired goals. A startup plan should include specific objectives and measurable targets (KPIs) that can be tracked over time.

What's included in this Startup Plan template?


  • 3 focus areas
  • 6 objectives
  • 6 projects
  • 6 KPIs

Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.


Who is the Startup Plan template for?

This startup plan template is designed for anyone looking to create a comprehensive business plan for their startup or small business. Whether you are just starting out or looking to refine your current business strategies, this template provides the guidance and structure needed to create a comprehensive plan that can be used to secure funding and increase the likelihood of success.

1. Define clear examples of your focus areas

Focus areas are the broad categories that your business goals and objectives fall under. Examples of focus areas could include product development, marketing, finance, operations, sales, customer service, etc. Your focus areas should be specific to your particular business and its needs.

2. Think about the objectives that could fall under that focus area

Objectives are the goals you want to achieve under each focus area. For example, under the focus area of product development, you might have objectives such as creating a unique value proposition, developing innovative products, and increasing product differentiation.

3. Set measurable targets (KPIs) to tackle the objective

KPIs are measurable targets that are used to track progress and measure success. For each objective, you should set a target that you can track over time. For example, if your objective is to increase customer acquisition, you might set a KPI of increasing the number of customers by 100.

4. Implement related projects to achieve the KPIs

Projects (or actions) are the activities that you will undertake in order to achieve your KPIs. For example, if your KPI is to increase brand recognition, you might undertake a PR campaign or launch a digital advertising campaign.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

Cascade is a strategy execution platform that helps you to quickly and easily create, track, and manage your business strategy. With Cascade, you can quickly build your startup plan template, set measurable targets (KPIs), and track your progress in real-time. Get started today and see faster results from your strategy.

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Startup Plan Template
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