Strategic Business Plan Template

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Strategic Business Plan Template

What is a Strategic Business Plan?

A strategic business plan is an organized method of documenting and achieving long-term business objectives. It sets out the focus areas, objectives, and key performance indicators (KPIs) for the business, and outlines the projects and activities needed to achieve those goals. It also includes a budget and timeline for executing the plan.

What's included in this Strategic Business Plan template?


  • 3 focus areas
  • 6 objectives
  • 6 projects
  • 6 KPIs

Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.


Who is the Strategic Business Plan template for?

This strategic business plan template is designed for organizations of all sizes and industries who want to create a comprehensive plan for achieving their long-term business objectives. This template provides a structured format to help guide users through the process of defining their focus areas and objectives, setting measurable targets, implementing related projects, and tracking their progress.

1. Define clear examples of your focus areas

Focus areas are the main topics you plan to focus on in order to achieve your overall business objectives. Examples of focus areas may include increasing customer acquisition, enhancing operational efficiency, or increasing revenue.

2. Think about the objectives that could fall under that focus area

Objectives are the goals that you want to achieve within each focus area. Objectives should be specific, measurable, and achievable.

Examples of some objectives for the focus area of Increase Customer Acquisition could be: Increase Customer Acquisition Through Digital Channels, and Increase Customer Loyalty.

3. Set measurable targets (KPIs) to tackle the objective

Key performance indicators (KPIs) are measurable targets that you set in order to track the progress of your objectives. KPIs should be set to reflect the objectives, and should include an initial value, target value, and unit of measurement.

An example of a KPI for the focus area of Increase Customer Acquisition could be: Increase Unique Visitors from Digital Ads.

4. Implement related projects to achieve the KPIs

Projects (actions) are the activities you need to implement in order to achieve the KPIs. Projects should be specific, measurable, and achievable.

An example of a project related to Increase Customer Acquisition could be: Increase Digital Advertising Spend.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

Cascade Strategy Execution Platform is designed to help businesses track, measure, and manage their strategic plans. It provides an easy-to-use dashboard to help you quickly and effectively create, monitor, and adjust your strategic plans in order to achieve your desired results.

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