What is a Strategic Communications Plan?
A Strategic Communications Plan outlines the goals, projects, and tactics of a business's communications efforts. It serves as a roadmap to ensure that all communications efforts are aligned, consistent, and effective in achieving the company's objectives. The plan should include components, such as target audiences, goals and objectives.
What's included in this Strategic Communications Plan template?
- 3 focus areas
- 6 objectives
- 6 projects
- 6 KPIs
Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.
Who is the Strategic Communications Plan template for?
The Strategic Communications Plan template is designed to help organizations of all sizes and industries create a plan to manage their strategic communications and ensure company-wide alignment. This template will help organizations identify their target audiences, create objectives, set measurable KPIs, develop strategies, and track progress towards their goals.
1. Define clear examples of your focus areas
Focus areas are the broad topics that will guide your strategic communications plan. Examples of focus areas could include developing and strengthening brand awareness, improving customer service, or increasing website traffic. Defining clear focus areas will help you create objectives and set measurable targets that can help your organization achieve its goals.
2. Think about the objectives that could fall under that focus area
Objectives are the specific actions or projects that will be undertaken to achieve the goals outlined in the focus areas. Objectives should be specific, measurable, achievable, realistic, and timely (SMART). Examples of objectives could include increasing visibility across social media platforms, improving brand engagement, increasing customer satisfaction, increasing website traffic, and more.
3. Set measurable targets (KPIs) to tackle the objective
KPIs, or Key Performance Indicators, are measurable targets used to track progress towards objectives. Examples of KPIs could include increasing post reach, increasing interactions with posts, decreasing response time to customer queries, increasing loyalty rewards redemptions, and increasing organic or referral traffic.
4. Implement related projects to achieve the KPIs
Projects, or actions, are the specific initiatives that will be used to achieve the KPIs. Projects should be implemented in order to reach the objectives outlined in the focus areas. Examples of projects could include implementing a social media advertising campaign, increasing the frequency of engaging posts, offering loyalty rewards, creating SEO-optimized content, and implementing a referral program.
5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy
The Cascade Strategy Execution Platform is designed to help organizations track, measure, and manage their strategic communications plans. With Cascade, you can easily develop objectives, set measurable targets, track progress, and measure the success of your strategies in real time. Utilize Cascade to ensure that your organization is on track to meet its goals and objectives.