What is a Sustainability Communications Plan for Marketing?
A sustainability communications plan for marketing is a strategic plan that outlines the goals, actions, and key performance indicators (KPIs) for a company's sustainability initiatives. It serves as a framework to guide marketing teams and departments in developing their communications plans for promoting sustainability initiatives, engaging stakeholders, and raising awareness about sustainable products or services.
What's included in this Sustainability Communications Plan for Marketing template?
- 3 focus areas
- 6 objectives
- 6 projects
- 6 KPIs
Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.
Who is the Sustainability Communications Plan for Marketing template for?
The sustainability communications plan for marketing template is designed to help marketing teams and departments create effective plans to communicate their sustainability initiatives. It can help teams structure their plan in a way that is measurable, actionable, and organized.
1. Define clear examples of your focus areas
A focus area is the broad topic or issue that a company wants to address in its sustainability initiatives. Examples of strategic focus areas that could fall under a Sustainability Communications Plan for Marketing could be: Branding and Messaging, Stakeholder Engagement, and Transparency and Reporting.
2. Think about the objectives that could fall under that focus area
Objectives are the specific goals that a company wants to achieve within a focus area. For example, under the focus area ‘Branding and Messaging’, objectives could include Establish a Strong Sustainability Brand Identity and Craft Compelling Sustainability Messaging.
3. Set measurable targets (KPIs) to tackle the objective
A key performance indicator (KPI) is a measurable target that is used to track progress towards an objective. KPIs are typically numerical and can be used to measure how effective an action is, such as the number of followers for a social media campaign or the rate of employee retention. An example of a KPI for the focus area of Developing Sustainable Messaging could be: Increase positive sentiment towards sustainability messaging by 25%.
4. Implement related projects to achieve the KPIs
A project (action) is an activity that is related to a KPI and that is designed to help a company reach its objectives. Examples of projects are Launching a Sustainability Storytelling Campaign, Conduct a Sustainable Brand Development Initiative, or Create an Employee Sustainability Ambassador Program.
5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy
Cascade is a comprehensive strategy execution platform that helps companies create, deploy, track, and analyze their strategic plans. With Cascade, teams can create a plan that is measurable, actionable, and organized, and see faster results from their strategy.