What is a Sustainable Tourism Development Plan?
A Sustainable Tourism Development Plan is a strategy designed to protect natural and cultural resources, promote local economies, and enhance visitor experiences. It is a roadmap for tourism boards, destination management organizations, and stakeholders in the tourism industry to ensure their development plans are sustainable and focused on the long-term success of the destination. This template provides a comprehensive guide for creating a plan that meets these goals.
What's included in this Sustainable Tourism Development Plan template?
- 3 focus areas
- 6 objectives
- 6 projects
- 6 KPIs
Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.
Who is the Sustainable Tourism Development Plan template for?
This Sustainable Tourism Development Plan template is for tourism boards, destination management organizations, and stakeholders in the tourism industry who are looking for a comprehensive guide to create a sustainable tourism development plan for their destination. This template provides a straightforward and easy-to-follow structure that will help you create an effective plan.
1. Define clear examples of your focus areas
A focus area is a broad area of concern that you want to focus on when creating your plan. It is important to identify clear and specific focus areas so that you have a clear understanding of how to best achieve your goals. For example, in the Sustainable Tourism Development Plan, the focus areas are Protect Natural and Cultural Resources, Promote Local Economies, and Enhance Visitor Experiences.
2. Think about the objectives that could fall under that focus area
An objective is a specific goal that you want to achieve within a focus area. Objectives should be achievable and measurable. For example, under the focus area of Protect Natural and Cultural Resources, objectives could include reducing negative environmental impacts and increasing environmental protection.
3. Set measurable targets (KPIs) to tackle the objective
A key performance indicator (KPI) is a measurable target that you can use to track your progress toward achieving an objective. It should be specific and measurable. For example, under the objective of Reducing Negative Environmental Impacts, a KPI could be to decrease the carbon footprint by a certain number of tonnes.
4. Implement related projects to achieve the KPIs
A project, or action, is a specific activity that you can implement to achieve a KPI. Projects should be related to the KPI and be achievable and measurable. For example, under the KPI of Decreasing the Carbon Footprint, a project could be to increase environmental awareness among employees and consumers.
5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy
Cascade Strategy Execution Platform is an easy-to-use platform that enables you to set objectives, create projects, track progress, and measure success. It allows you to quickly and easily track the progress of your Sustainable Tourism Development Plan, so you can see faster results from your strategy.