What is a Sustainable Tourism Strategy?
A sustainable tourism strategy is a plan for hotels, resorts, and tourism businesses to create a framework for sustainable practices, integrating environmental stewardship, community engagement, and economic sustainability into their operations and offerings. It involves setting and tracking measurable targets, or key performance indicators (KPIs), to track progress and ensure that strategies are effective.
What's included in this Sustainable Tourism Strategy template?
- 3 focus areas
- 6 objectives
- 6 projects
- 6 KPIs
Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.
Who is the Sustainable Tourism Strategy template for?
The Sustainable Tourism Strategy Template is for any hotel, resort, or tourism business looking to create an effective and comprehensive plan for sustainable practices. This template provides an easy-to-follow structure for setting and tracking measurable targets, or KPIs, to ensure that operations and offerings are meeting sustainability goals.
1. Define clear examples of your focus areas
Focus areas are the core areas that will be the main focus of your sustainable tourism strategy. Examples of focus areas could include reducing environmental impact, strengthening community engagement, and improving economic sustainability. It's important to choose focus areas that are relevant to your business and that will have the most impact on your sustainability goals.
2. Think about the objectives that could fall under that focus area
Objectives are the specific goals that you want to achieve within each focus area. These should be measurable and realistic goals that will help you track your progress toward your overall sustainability strategy. Examples of objectives could include reducing energy consumption, increasing community awareness, and increasing customer loyalty.
3. Set measurable targets (KPIs) to tackle the objective
Setting measurable targets, or KPIs, is an essential part of any sustainable tourism strategy. These KPIs should be specific, measurable, and achievable goals that will help you track the progress of your objectives. Examples of KPIs could include reducing energy consumption from 10 kWh to 8 kWh, increasing the number of local community members engaged from 10 people to 20 people, and increasing total local economic benefits from $1000 to $2000.
4. Implement related projects to achieve the KPIs
Projects are the specific actions and initiatives that you will take to achieve your KPIs. These should be actionable actions that are realistic and achievable. Examples of projects could include implementing energy-efficient lighting, creating a local community engagement plan, and creating a customer loyalty program.
5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy
Cascade Strategy Execution Platform is an easy-to-use software solution that helps you track and manage your strategy. With Cascade, you can easily set and track measurable targets, or KPIs, to ensure that your objectives are being met. You can also manage projects and initiatives to ensure that your sustainable tourism strategy is effective and successful.