Trade show strategy template

Maximize trade show success! Create a winning strategy with our Trade Show Strategy Template.
Or import into an existing account
Trade show strategy template

What is a Trade show strategy?

A trade show strategy is a plan or approach that outlines the methods and tactics a company will use to effectively participate in a trade show or exhibition. It involves setting goals and objectives, identifying target audiences, planning booth design and staffing, and developing marketing and promotional materials.

What's included in this Trade show strategy template?


  • 3 focus areas
  • 6 objectives
  • 6 projects
  • 6 KPIs

Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.


Who is the Trade show strategy template for?

The trade show strategy template is for anyone looking to create a plan for success at trade shows. It is suitable for teams of all sizes and industries, from small startups to large corporations. This template is designed to help teams maximize their ROI and create measurable goals to track their progress.

1. Define clear examples of your focus areas

Your focus areas are the overarching goals you want to achieve from attending a trade show. These could include generating leads, maximizing ROI, monitoring performance, or any other goals that are important to your team. Defining clear focus areas helps you create measurable objectives and track progress.

2. Think about the objectives that could fall under that focus area

Objectives are the actionable steps you need to take in order to achieve the focus areas you've set. These should be measurable, achievable goals that are specific to the focus area. For example, under the focus area 'Generate Leads', the objective might be to 'Increase brand awareness'.

3. Set measurable targets (KPIs) to tackle the objective

KPIs are measurable targets that help track your progress towards an objective. For example, under the objective 'Increase brand awareness', the KPI might be to 'Increase followers on Instagram'. Setting targets will help you track your progress and measure success.

4. Implement related projects to achieve the KPIs

Projects are the actionable steps that will help you achieve the KPIs. These might include increasing social media presence, developing a booth concept, or expanding market presence. Implementing related projects helps you reach your measurable targets and achieve success.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

Cascade is a strategy execution platform that helps teams quickly and efficiently develop and execute their trade show strategy. With Cascade, teams can easily track progress and measure success, while also ensuring that all stakeholders are aligned and on the same page. Cascade helps teams see faster results from their strategy and maximize their ROI.

Getting started with your
Trade show strategy template
only takes 20 seconds.
Or import into an existing account