User Research Plan Template

Get organized and take control of your user research plan. Create a comprehensive plan to ensure the best user experience.
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User Research Plan Template

What is a User Research Plan?

A user research plan outlines the strategies and objectives for conducting user research in a well-thought-out and organized manner. It is important to include a user research plan as part of any product design process, as it helps to ensure that the user experience is taken into account while developing a product. It should also help to ensure that user feedback is gathered in a timely and efficient manner, and that the data gathered is accurate and of high quality.

What's included in this User Research Plan template?


  • 3 focus areas
  • 6 objectives
  • 6 projects
  • 6 KPIs

Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.


Who is the User Research Plan template for?

This user research plan template is designed to help UX design and research teams plan and execute user research studies. It is suitable for both experienced researchers as well as those who are new to user research. The template provides a framework to help you think through all the components of a successful user research plan, and allows you to customize it to suit your own needs.

1. Define clear examples of your focus areas

A focus area is a broad topic that you want to focus on in your user research plan. Examples of focus areas could include user research, design, user testing, data analysis, or any other topic that you need to consider when designing a product. It is important to define clear focus areas in your user research plan so that you can ensure that all aspects of the user experience are taken into account.

2. Think about the objectives that could fall under that focus area

An objective is a specific goal that you want to achieve within a focus area. Objectives should be measurable and actionable, and should be related to the focus area. For example, within the focus area of user research, objectives could include gathering user feedback efficiently, increasing accurate research data, or improving user understanding of a product.

3. Set measurable targets (KPIs) to tackle the objective

KPIs, or Key Performance Indicators, are measurable targets that you set in order to track progress towards achieving an objective. These should be realistic, achievable goals that you can use to measure the success of your user research plan. When setting KPIs, it is important to consider the initial values, the target values, and the unit of measurement for each KPI.

An example of a KPI for the focus area of User Research could be: Decrease study time from 5 hours to 2.5 hours.

4. Implement related projects to achieve the KPIs

Projects, or actions, are the steps that you will take in order to achieve the KPIs. These projects should be tailored to each KPI, and should be achievable within a reasonable time frame. It is important to make sure that these projects are well-defined, and that they are realistic and achievable.

An example of a project related to User Research could be: Conduct user research studies .

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

The Cascade Strategy Execution Platform is a powerful tool that can help you to quickly and easily implement your user strategic plans. With the Cascade platform, you can track your progress towards achieving your objectives, as well as identify areas for improvement. The platform also provides real-time tracking, reports and dashboards, helping you to make the most of your user research plan.

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User Research Plan Template
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