UX Plan Template

Create a comprehensive UX plan to optimize user experience. Achieve success with actionable steps and measurable outcomes.
Or import into an existing account
UX Plan Template

What is a UX Plan?

A UX plan is a comprehensive strategy that outlines a plan to optimize user experience (UX) design projects. It provides a framework for UX designers, product managers, and design teams to plan and execute UX projects. It includes specific goals and objectives, actionable steps, and measurable outcomes to ensure successful execution of the project.

What's included in this UX Plan template?


  • 3 focus areas
  • 6 objectives
  • 6 projects
  • 6 KPIs

Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.


Who is the UX Plan template for?

This UX Plan template is specifically designed for UX designers, product managers, and design teams who want to plan and execute user experience design projects. It helps to create a structured and coherent strategy for their projects and provides a framework to track progress and measure success.

1. Define clear examples of your focus areas

A focus area is the overarching goal of the UX plan that you want to achieve. Examples of focus areas could include increasing user engagement, reducing user friction, and increasing conversion rate. Each focus area should be well-defined and measurable, to ensure success in achieving the desired outcome.

2. Think about the objectives that could fall under that focus area

Objectives are the specific goals you want to achieve under each focus area. For example, under the focus area of increasing user engagement, one objective could be to increase user retention and another objective could be to improve user experience.

3. Set measurable targets (KPIs) to tackle the objective

KPIs (Key Performance Indicators) are measurable targets that you set for each objective. For example, in order to increase user retention, you could set a KPI to increase user retention rate from 20% to 50%. This allows you to measure progress and track success.

4. Implement related projects to achieve the KPIs

Projects (or actions) are the steps you take to reach the KPIs you set for each objective. For example, to increase user retention rate, you could optimize your user onboarding process. This gives clear direction and allows you to take the necessary steps to achieve the desired outcome.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

Cascade Strategy Execution Platform is a comprehensive platform that helps you plan, execute, and track your UX plan. It provides an easy-to-use template and workflow that helps you visualize and measure progress to ensure successful implementation of your strategy. With Cascade, you can see results faster and optimize your UX plan to achieve your strategic goals!

Getting started with your
UX Plan Template
only takes 20 seconds.
Or import into an existing account