Video Production Plan Template

Create a comprehensive video production plan and track progress toward your objectives with this easy-to-use template.
Or import into an existing account
Video Production Plan Template

What is a Video Production Plan?

A video production plan is an organized approach to creating and managing a successful video content strategy. It helps teams set goals, develop ideas, and keep track of progress toward meeting their objectives. The plan includes a roadmap for content creation, along with strategies for promotion, distribution, and measurement. The plan also outlines the resources needed to support the video production process.

What's included in this Video Production Plan template?


  • 3 focus areas
  • 6 objectives
  • 6 projects
  • 6 KPIs

Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.


Who is the Video Production Plan template for?

The Video Production Plan Template is for marketing and content teams looking to create a comprehensive plan for their video content strategy. The template provides a framework for teams to define their focus areas, set objectives, develop measurable targets, and implement relevant projects. This template can be used as a starting point for teams to create an effective video production strategy.

1. Define clear examples of your focus areas

Focus areas are the broad topics or areas of interest that guide the overall video production strategy. Examples of focus areas could include developing an effective video production strategy, optimizing video production costs, or improving customer engagement. Each focus area should have its own set of objectives and related projects that work towards achieving the desired outcome.

2. Think about the objectives that could fall under that focus area

Objectives are the specific goals that are to be achieved within each focus area. They should be measurable and achievable. Examples of objectives could include increasing viewership, improving video quality, and reducing production expenses.

3. Set measurable targets (KPIs) to tackle the objective

KPIs (Key Performance Indicators) are measurable targets that are used to measure progress towards each objective. For example, an objective to increase viewership could be measured by a KPI such as the number of videos produced per month. An objective to reduce production expenses could be measured by a KPI such as the cost per video.

4. Implement related projects to achieve the KPIs

Projects (actions) are the activities that are to be implemented in order to achieve the desired KPIs. For example, a project to increase viewership might include increasing content production rate, or a project to reduce production expenses might include implementing a resource utilization plan.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

Cascade Strategy Execution Platform is a powerful tool for teams to create and manage their strategic plans. With Cascade, teams can quickly create a comprehensive plan, track progress towards objectives, and measure the effectiveness of their strategy. Cascade also provides the flexibility to adjust plans as needed in order to ensure success.

Getting started with your
Video Production Plan Template
only takes 20 seconds.
Or import into an existing account