What is a Website Business Plan?
A website business plan outlines the goals, objectives, and strategies a business should take in order to achieve its desired website performance. It should include clear definitions of the focus areas of the website, measurable goals (KPIs) to track performance, and related projects to help reach those goals. It should also include a strategy for how to implement the plan.
What's included in this Website Business Plan template?
- 3 focus areas
- 6 objectives
- 6 projects
- 6 KPIs
Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.
Who is the Website Business Plan template for?
This website business plan template is designed for website developers, and marketing teams who are looking to plan and develop their website strategy. It is designed to give a comprehensive overview of how to set up a strategy, from defining focus areas to creating related projects and tracking success with KPIs.
1. Define clear examples of your focus areas
Focus areas are the broad topics that you want to address with your website strategy. Examples of focus areas could include increasing website traffic, improving website engagement, or increasing website conversion. It is important to identify specific focus areas so that you can set goals and related projects around them.
2. Think about the objectives that could fall under that focus area
Objectives are the specific goals that you want to achieve under each focus area. For example, under the focus area of increasing website traffic, you could set an objective of increasing organic search traffic. Related objectives could include expanding your target audience, or increasing website visits from social networks.
3. Set measurable targets (KPIs) to tackle the objective
KPIs are key performance indicators that are used to measure how successful your objectives are. For example, if your objective is to increase organic search traffic, then you could set a KPI of increasing from 40,000 to 60,000 monthly visitors. This will help you measure your success and track progress.
4. Implement related projects to achieve the KPIs
Projects (also known as actions) are the steps you will take to achieve your KPIs. For example, to increase organic search traffic, you could create and share content on social networks. Projects should be related to the objectives and KPIs that you set in order to help reach them.
5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy
The Cascade Strategy Execution Platform is a tool that allows you to easily track and measure the success of your website strategy. It provides a comprehensive overview of your progress, and allows you to make changes quickly if needed. With Cascade, you can see faster results from your strategy.