Wholesalers Strategy Plan Template

Grow your wholesale business with a comprehensive strategy plan. Monitor progress, manage risks and accelerate success.
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Wholesalers Strategy Plan Template

What is a Wholesalers Strategy Plan?

A wholesaler strategy plan outlines a business’s strategies and objectives related to the sale of goods and services to retail customers, other businesses, and other types of customers. It includes a detailed analysis of the current business environment, customer preferences and needs, market trends, and competitive positions. The plan also includes the objectives, strategies, and tactics necessary to achieve a successful outcome. Finally, the plan includes the implementation of projects and activities necessary to achieve the desired outcomes.

What's included in this Wholesalers Strategy Plan template?


  • 3 focus areas
  • 6 objectives
  • 6 projects
  • 6 KPIs

Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.


Who is the Wholesalers Strategy Plan template for?

The Wholesalers Strategy Plan template is for wholesale distribution companies that are involved in the sale and distribution of goods to retail customers and other businesses. This template is designed to help businesses develop or improve their strategic plans and provide them with a framework to create their own customized plan.

1. Define clear examples of your focus areas

When creating a wholesaler strategy plan, it is important to identify and define clear focus areas. A focus area is a specific area of business operations or a specific goal that the business wants to achieve. Examples of strategic focus areas that could fall under a Wholesalers Strategy Plan could be: Improve customer experience, Expand product offering, and Improve efficiency.

2. Think about the objectives that could fall under that focus area

Once focus areas have been identified, objectives should be defined for each focus area. Objectives are the goals that the business wants to achieve for each focus area, and should be measurable and achievable. Examples of some objectives for the focus area of Improve customer experience could be: Increase customer satisfaction, and Increase shipping speed.

3. Set measurable targets (KPIs) to tackle the objective

Key Performance Indicators (KPIs) are measurable targets that help to track progress toward an objective. For example, an objective may be to increase customer satisfaction, and a KPI may be to decrease shipping errors from 8% to 5%. KPIs should include an initial value, target value, and unit of measurement.

4. Implement related projects to achieve the KPIs

Projects (or actions) are the initiatives that are undertaken to achieve the desired outcomes. Examples of projects include increasing the number of vendors, increasing product categories, or optimizing the shipping process. Each project should be accompanied by a timeline and a list of resources needed to complete the project.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

Cascade is a strategy execution platform that helps businesses monitor progress, manage risks, and accelerate strategy implementation. Cascade’s platform allows businesses to quickly identify weaknesses, track progress, and ensure that projects are completed on time and on budget. With Cascade, businesses can see faster results from their strategy.

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