Browse strategy studies

Dyson has grown exponentially from trialing 5127 vacuum cleaner prototypes over a number of years to becoming the go-to choice for office and home appliances. Let’s take a look at Dyson’s remarkable journey.

Whether you’re moving to a new apartment or it’s simply time to let go of that beaten up and wobbly coffee table, there’s one name that jumps to mind whenever you’re in need of furniture: IKEA.

For any aspiring beer brewer, the success story of Heineken is an inspirational tale almost too good to be true. Since it was founded over 150 years ago, the Dutch brewing company has become one of the leading brewing companies on the planet. Its brand is deeply ingrained in sports culture, sustainable practices, and society as a whole.

What began as a single, humble grocery store quickly became one of the most successful discount brands on the planet.

From scratching an itch to leading the data era, Dell’s story demonstrates how understanding the future of your industry and finding the best way to fit in it is the ultimate compass to the top.

From a small manufacturing business to revolutionizing the clothing industry, Zara’s story demonstrates how building an innovative business model based on customers’ needs is a powerful growth strategy.

From a scammy amalgamation of companies to one of the world's most respected technology firms, IBM’s story is a testament to business transformation and self-reinvention.

From one of the first aviation engine manufacturers to one of the world’s largest premium automobile manufacturers, BMW’s story showcases the company’s tenacity, innovative spirit, and adaptive capabilities.

Initially a three-person strong-willed team, NVIDIA became the top pioneer of graphics processing and one of the most influential tech companies by sheer strategic maneuvering.

From a small niche manufacturer to the world’s leading construction and power solution provider, Caterpillar’s story demonstrates that innovation, growth, and safety are not mutually exclusive.

From an oil refining business in Ohio in 1870 to a leading producer of oil, natural gas, and petrochemicals in the world, Exxonmobil’s story reveals its long and successful journey.

Started by Graham Bell’s company, AT&T has grown exponentially to become the largest telecom company worldwide. Let’s review its history and see what business strategies enabled it to grow…

Bank of America started as a small bank in a small Italian neighborhood of North Beach, San Francisco. Today it is the second-largest bank in the US and an integral part of the global financial system

From a small software startup, Microsoft has grown to become a household name and leading brand offering innovative technological solutions. Let’s take a look at its journey…

From a small Chinese communications startup to the world’s biggest video game conglomerate, Tencent’s story proves that being first can be better than being original.

Established in 1853 as an express mail business, today, Wells Fargo is one of the largest, most successful, and result-driven financial institutions serving millions of customers. Let’s take a closer look at Wells Fargo’s journey…

JPMorgan Chase is America’s largest bank and a renowned name in the world of finance. Let’s take a look at its journey full of highs and lows, twists and turns…

From a small Parisian store to the world’s leading luxury jeweler Maison, Cartier’s story takes you behind the curtain of how it became the jeweler of kings, maharajas, and empresses.

Santos has grown astronomically over the years to become the biggest supplier of natural gas in Australia and a pioneer in the energy industry. Let’s take a look at Santos’ growth journey…

What started from a vacated hospital building in 1916, Commonwealth Serum Laboratories has grown to become the fifth largest biotechnology company across the globe. Let’s take a look at CSL’s incredible growth trajectory, spanning over a century…

Facebook has changed the very nature of social communication. It took the world by storm with its social media platform in 2004. Now it plans to usher in a virtual world. Let's take a look at its incredible eighteen-year journey:

From a small company that began producing pen cases and holders in a leaky shed in Clichy in 1945, BIC has grown to become a global manufacturing giant. Here’s its remarkable growth journey…

Starting as an armaments company for the Nazis, Volkswagen has evolved into a leading automobile company with a socially responsible brand image. Let’s take a closer look at its eventful journey…

Google started as a Ph.D. dissertation. Today, it is one of the world's most indispensable, renowned, and successful companies. Let’s take a closer look at Google’s remarkable journey…