Browse strategy studies

  • Operations

    How Heineken became one of the world's most popular beers

    For any aspiring beer brewer, the success story of Heineken is an inspirational tale almost too good to be true. Since it was founded over 150 years ago, the Dutch brewing company has become one of the leading brewing companies on the planet. Its brand is deeply ingrained in sports culture, sustainable practices, and society as a whole.  

    July 2, 2021

  • Operations

    How IKEA became a household name with digitalization, consistency, and experience

    Whether you’re moving to a new apartment or it’s simply time to let go of that beaten up and wobbly coffee table, there’s one name that jumps to mind whenever you’re in need of furniture: IKEA.

    July 7, 2021

  • Marketing & PR

    How Coca-Cola became one of the most successful brands in history

    The Coca-Cola Company is an American beverage company that started with a single recipe for a carbonated soft drink. One hundred and thirty years later, the company is one of the largest companies in the world delivering hundreds of brands in over 200 countries and territories.

    July 15, 2021

  • Marketing & PR

    How Lululemon Athletica Beat Nike By Creating A New Category

    We explore the strategies that Lululemon utilized that resulted in their activewear taking over gyms across the world.

    July 16, 2021

  • How Spotify Became The Standard In Convenience And Accessibility

    The emergence of Spotify as the leader of the music streaming industry can be best described as groundbreaking. Their rebellious idea of disrupting the music industry and making music “free” for everyone was downright crazy.

    July 9, 2021

  • How Trader Joe's Set The Standard For Grocery Stores

    There’s a franchise of a grocery store that is so popular their biggest marketing expense is a sampling station inside the store. This store is Trader Joe’s.

    July 18, 2021

  • How Starbucks Became Everyone's Cup Of Coffee

    Seattle-based coffee monolith achieved something every entrepreneur dreams of — establishing a new culture and becoming the leading provider in their own industry. Not only in their home country but also worldwide. How did they do it?

    July 19, 2021

  • How Bumble Revolutionized Online Dating

    If you’re familiar with the world of online dating, you most likely understand the premise—swipe right if you’re interested, swipe left if you’re not. With modern dating so rudimentary, how has Bumble become a publicly traded, billion-dollar sensation? 

    July 10, 2021

  • How Costco's Unique Business Model Resulted In Global Success

    In this strategy study, we’ll take a look at how Costco pioneered the business model, what elements make it as successful as it is, and why it allows Costco to do things other retailers simply can’t or won’t do.

    July 13, 2021

  • How Nike Runs The Sportswear Game

    It's quite a surprise that the winged Greek Goddess of speed, strength, and victory became the number one, best-known sneaker and sports apparel brand in the world. But the story of Nike's growth sheds light on how it all came together and how two sports fans became the founders of what is now the largest sports fashion company.

    July 20, 2021

  • How Pepsi Leveraged Flexibility For Strategic Growth

    In this strategy study, you’ll see how PepsiCo became one of the most renowned brands in the world. By leveraging innovation, technology, and market strategies, PepsiCo became a benchmark for success.

    July 21, 2021

  • How Unilever Went From Soap Manufacturer To Multinational Giant

    Unilever is a force to be reckoned with in the business world. Want to find out how Unilever has grown exponentially over the years and how it continues to thrive? Find out all that and much more in this ultimate Unilever strategy study.

    July 22, 2021

  • How Toyota Went From Humble Beginnings To Automotive Giant

    Toyota's dominance in the automobile industry is unquestionable and undistributed as it consistently delivers through its quality products.

    July 23, 2021

  • How Domino's Created And Dominated The Fast Pizza Industry

    Domino’s Pizza Inc. is an American multinational conglomerate pizza restaurant chain. It was founded in 1960, and the company is branded as “Domino’s.” They have had one of the most significant impacts on the restaurant industry.

    July 26, 2021

  • How Bunnings Warehouse Built The Hardware Industry

    Bunnings Warehouse, an industry giant that has redefined what it means to indulge in DIY hardware. What began in 1886 as a small sawmill has now transformed into a multi-billion-dollar business with a continued upward trajectory.

    July 28, 2021

  • How Walmart Became The Retailer Of The People

    We might never see another retail chain grow in the way that Walmart did as we slowly shift to a digital-first world. They were true pioneers and have changed the game delivering retail experiences across the country and the world.

    August 2, 2021

  • How Home Depot Changed The Home Improvement Industry

    The name itself tells you everything that you need to know. Home Depot. This is where you can come and get everything you could possibly need for your home improvement in one place. And that’s exactly the brand image that the company wants to portray.

    August 4, 2021

  • How Disney Became The World's Entertainment Leader

    There is only one brand in the world associated so powerfully and undeniably with the feelings of warmth, joy, and magic: Disney. This almost-100-years-old organization has proven time and again that businesses can have intergenerational impact and influence.

    August 5, 2021

  • How L'Oreal Sculpted The Cosmetics Industry

    Whether or not you wear makeup, chances are you're familiar with the 112 year old cosmetic giant L'Oréal, and you may even regularly use products owned by the L'Oréal Group without even knowing it.

    August 6, 2021

  • Operations

    How NASA Went To The Moon And Beyond

    While not a traditional growth story about a sole founder of a multi-billion dollar enterprise, the behind-the-scenes events of the world's leading space agency offer many takeaways. NASA's 63 years of operation is a tale of heroism, inspiration, ingenuity, teamwork, loyalty, and many other qualities that business leaders still envy today.

    August 9, 2021

  • Operations

    How LEGO Became The Number One Toy Manufacturer Brick By Brick

    When considering the world of toys and entertainment, it is difficult to even construct a sentence without acknowledging one of the world's best toy companies, LEGO.

    August 10, 2021

  • Human Resources

    How Uber Disrupted An Industry With An Explosive Approach

    Over the last decade, Uber has become renowned for being the disruptive startup that achieved a meteoric rise to fame. Just think about how many times you’ve heard an idea pitch that begins with “It’s Uber for [desired industry name].”?

    August 12, 2021

  • Operations

    How Qantas Became An Australian Icon

    Qantas is considered one of the best-known brands in Australia and is one of the major long-haul airlines globally. This study will take you through the journey and highlight the strategies Qantas used along the way.

    August 16, 2021

  • Operations

    How Ford Adapted To The Changing Automobile Market

    The Ford Motor Company started with a simple goal to make automobiles affordable and accessible to the average person. Little did Ford’s founder, Henry Ford, know that his company would come to be one of the most successful and recognizable automotive brands in the world.

    August 18, 2021

  • Human Resources

    How Patagonia Became The Benchmark In Sustainable Clothing

    As a world and industry leader in environmental advocacy, we all have a lot to learn from Patagonia and its impact on the earth, our communities, and the clothing industry.

    August 20, 2021

  • Finance / Legal

    How Afterpay Disrupted The Fintech Industry

    How did Afterpay, which began as an experiment on a struggling jewelry business back in 2014 become a $29 billion global juggernaut that was acquired by Square in 2021?

    August 23, 2021

  • Operations

    How Nestlé Became The World's Largest Food Company

    From humble beginnings in Vevey, a small town in Switzerland, to the largest food company in the world, Nestle has come a long way.

    August 24, 2021

  • Human Resources

    How UPS Has Remained An Industry Leader For Over 100 Years

    UPS has been around since 1907 and became one of the most recognized and respected global brands. Countless companies have risen to fame and then fallen behind, yet UPS kept evolving and paved the way for many innovations in its industry.

    August 25, 2021

  • Brand

    How Ferrari Became The Pinnacle Of Brand

    When Ferrari was founded, it was just a racing team. Its history holds many great insights and has had its ups and downs over the decades. Let's take a look at the challenges and how the Ferrari team has overcome them. From the past to the present, this is the growth story of nearly century-old Ferrari.

    August 27, 2021

  • Culture

    The Secret Behind The New Zealand All Blacks Success

    This is the story of a country that transformed a small population into a world-beating sporting dynasty that continues to enthrall rugby fans across the world to this day. Dressed in an all-black kit, there is something iconic about the journey and there’s an awful lot that we can learn.

    August 30, 2021

  • Product Development

    How Dyson's Innovation Became Its Key To Success

    Dyson has grown exponentially from trialing 5127 vacuum cleaner prototypes over a number of years to becoming the go-to choice for office and home appliances. Let’s take a look at Dyson’s remarkable journey.

    August 31, 2021

  • Product Development

    How Sony Became The Ultimate Pivoting Success Story

    From producing rice cookers to becoming one of the top 10 electronics companies in the world, what paved the way for Sony’s exponential success? Walk down memory lane to experience the company’s journey in this detailed strategy study.

    September 1, 2021

  • Operations

    Woolworths vs Coles: The Australian Supermarket Duopoly

    These two giants have been going at it for years now and we can learn a lot from how this particular duopoly unfolded. In this strategy study, we’ll do exactly that.

    September 2, 2021

  • Operations

    How Novartis Became a Multinational Pharmaceutical Giant

    Upon its inception, Novartis immediately took center stage as one of the largest companies in the massive pharmaceutical industry. Let's dive into the strategies used to develop Novartis into the company it is today.

    September 3, 2021

  • Operations

    How BHP Went From Sheep Station To Mining Giant

    BHP, formerly known as BHP Billiton, is the world’s leading diversified resources company. But how did it reach the pinnacle of the metals and mining industry? Find out all that and much more.

    September 6, 2021

  • Operations

    How Tesco Became The Biggest Retailer In The UK

    In this strategy study, we’re going to dive into some of the principles, decisions, successes, and failures that make Tesco unique and lessons from their vast experience in scaling a retail chain.

    September 7, 2021

  • Marketing & PR

    How Red Bull Became A Global Brand Through Marketing

    Red Bull has become one of the world's most popular energy drinks through it's unqiue history and approach to brand & marketing. Learn all about the strategies Red Bull used in this incredible growth story.

    September 10, 2021

  • Operations

    How Rio Tinto Became A Metals And Mining Giant

    Want to know how Rio Tinto grew to become the world’s 2nd largest metals and mining corporation over a span of around 150 years? Then buckle up as we dive deep into Rio Tinto’s illustrious past.

    September 13, 2021

  • Finance / Legal

    How Delta Went From Crop Dusting To Global Airline

    How did Delta go from producing agricultural aircraft to one of the largest American airlines with a monument following and brand image? Let’s explore the success story of Delta Air Lines

    September 15, 2021

  • Operations

    How Aldi Became A Global Supermarket Giant

    What began as a single, humble grocery store quickly became one of the most successful discount brands on the planet.

    September 17, 2021

  • Research & Development

    How Roche Grew Through Research & Development

    Roche has from the very beginning produced innovations that mark milestones in the history of medicine. Two examples are the industrial production of vitamin C and the discovery of benzodiazepines.

    September 20, 2021

  • Marketing & PR

    How Carlsberg Grew Through Marketing And Mergers

    Established in 1847, Carlsberg group is now one of the top brewery groups that produce "probably the best beer in the world." Let’s take a look at the fascinating growth journey of Carlsberg.

    September 21, 2021

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