Browse strategy studies

In this strategy study, we’re going to dive into some of the principles, decisions, successes, and failures that make Tesco unique and lessons from their vast experience in scaling a retail chain.

From producing rice cookers to becoming one of the top 10 electronics companies in the world, what paved the way for Sony’s exponential success? Walk down memory lane to experience the company’s journey in this detailed strategy study.

BHP, formerly known as BHP Billiton, is the world’s leading diversified resources company. But how did it reach the pinnacle of the metals and mining industry? Find out all that and much more.

Upon its inception, Novartis immediately took center stage as one of the largest companies in the massive pharmaceutical industry. Let's dive into the strategies used to develop Novartis into the company it is today.

This is the story of a country that transformed a small population into a world-beating sporting dynasty that continues to enthrall rugby fans across the world to this day. Dressed in an all-black kit, there is something iconic about the journey and there’s an awful lot that we can learn.

These two giants have been going at it for years now and we can learn a lot from how this particular duopoly unfolded. In this strategy study, we’ll do exactly that.

From humble beginnings in Vevey, a small town in Switzerland, to the largest food company in the world, Nestle has come a long way.

When Ferrari was founded, it was just a racing team. Its history holds many great insights and has had its ups and downs over the decades. Let's take a look at the challenges and how the Ferrari team has overcome them. From the past to the present, this is the growth story of nearly century-old Ferrari.

UPS has been around since 1907 and became one of the most recognized and respected global brands. Countless companies have risen to fame and then fallen behind, yet UPS kept evolving and paved the way for many innovations in its industry.

Over the last decade, Uber has become renowned for being the disruptive startup that achieved a meteoric rise to fame. Just think about how many times you’ve heard an idea pitch that begins with “It’s Uber for [desired industry name].”?

How did Afterpay, which began as an experiment on a struggling jewelry business back in 2014 become a $29 billion global juggernaut that was acquired by Square in 2021?

The Ford Motor Company started with a simple goal to make automobiles affordable and accessible to the average person. Little did Ford’s founder, Henry Ford, know that his company would come to be one of the most successful and recognizable automotive brands in the world.

As a world and industry leader in environmental advocacy, we all have a lot to learn from Patagonia and its impact on the earth, our communities, and the clothing industry.

Qantas is considered one of the best-known brands in Australia and is one of the major long-haul airlines globally. This study will take you through the journey and highlight the strategies Qantas used along the way.

When considering the world of toys and entertainment, it is difficult to even construct a sentence without acknowledging one of the world's best toy companies, LEGO.

While not a traditional growth story about a sole founder of a multi-billion dollar enterprise, the behind-the-scenes events of the world's leading space agency offer many takeaways. NASA's 63 years of operation is a tale of heroism, inspiration, ingenuity, teamwork, loyalty, and many other qualities that business leaders still envy today.

There is only one brand in the world associated so powerfully and undeniably with the feelings of warmth, joy, and magic: Disney. This almost-100-years-old organization has proven time and again that businesses can have intergenerational impact and influence.

Whether or not you wear makeup, chances are you're familiar with the 112 year old cosmetic giant L'Oréal, and you may even regularly use products owned by the L'Oréal Group without even knowing it.

The name itself tells you everything that you need to know. Home Depot. This is where you can come and get everything you could possibly need for your home improvement in one place. And that’s exactly the brand image that the company wants to portray.

In this strategy study, you’ll see how PepsiCo became one of the most renowned brands in the world. By leveraging innovation, technology, and market strategies, PepsiCo became a benchmark for success.

We might never see another retail chain grow in the way that Walmart did as we slowly shift to a digital-first world. They were true pioneers and have changed the game delivering retail experiences across the country and the world.

Bunnings Warehouse, an industry giant that has redefined what it means to indulge in DIY hardware. What began in 1886 as a small sawmill has now transformed into a multi-billion-dollar business with a continued upward trajectory.

Unilever is a force to be reckoned with in the business world. Want to find out how Unilever has grown exponentially over the years and how it continues to thrive? Find out all that and much more in this ultimate Unilever strategy study.

Toyota's dominance in the automobile industry is unquestionable and undistributed as it consistently delivers through its quality products.