Browse strategy studies

P&G, a small American family-owned business that began in 1837, is now a global leader in the fast-moving consumer goods industry. Let’s take a look at its exciting growth journey!

Hasbro went from a family business selling textile remnants and school supplies to a multinational conglomerate behind some of the most beloved entertainment brands and products. Here is the company’s literal rags to riches story...

From a small company established in the 1880s to an American multinational corporation, that's a household name. Here’s how Johnson & Johnson grew over the years.

Starting off showing viewings from a primitive projector to becoming 1 of the 5 major American Film Studios, the journey of Warner Bros. is awe-inspiring! Read on to find out.

McDonald's has come a long way in the last 80 years. It started in 1940 as the brainchild of a pair of brothers who realized that people wanted to get their food as soon as possible.

A small research-oriented company established in 1987, is now a leading pharmaceutical corporation developing the best antiviral drugs. Let’s explore the inspiring journey of Gilead.

Siemens has grown exponentially from a simple startup in a small workshop in Berlin to a global conglomerate and a world leader in technological innovation. Let’s take a look at Siemens’ incredible journey of growth!

Waitrose, a small grocery store established in West London in 1904 has now become one of the largest retailer brands and a household name. Let’s take a look at its journey of monumental growth.

Sanofi is an amalgamation of several pharmaceutical companies that came together to offer the best healthcare solutions to the world. Let’s take a look at Sanofi’s exciting journey.

There’s no denying the success of beauty brand and artist favorite, MAC Cosmetics. From their classic black packaging to their bold product offerings, MAC took the beauty industry by storm almost as soon as they entered the scene.

Every morning, nearly half a billion people sit down to their favorite breakfast of cereal. And an estimated 128 billion servings of such breakfasts are consumed each year. It took two men, Will Keith Kellogg and John Harvey Kellogg, to reinvent the concept of "wellness" in their legendary Battle Creek Sanitarium.

We look at the rise of GAP and the reasons that led to the company's withdrawal from several European countries, with its flagship private label losing the most ground. We also explore what the company is doing today to regain its former market leadership. Here is the GAP growth story!

One of the leading chocolate and confectionery products companies in the world, Ferrero has grown exponentially ever since it was established in the 1940s. Here’s the story of Ferrero’s immense success.

The strategy study of an automotive company that has transcended its early roots, to become an organization that stands for performance excellence in all that it does.

We’ll see how Pizza Hut rose to become a global leader, what its business model was and still is based on as well as the recent struggles the company is facing and what steps it’s taking to overcome them.

Discover how Diageo became one of the world's largest producers of spirits and beers. Through developing their illustrious brand portfolio.

Explore how a once-obscure small-town airline from the Alaskan wilderness managed to become one of the biggest airlines flying to over 115 destinations in the U.S, Canada, Costa Rica, and Mexico.

How did James Hardie Industries evolve from manufacturing asbestos cement sheets to becoming the world leader in fiber cement building products? Let’s take a look at their growth journey.

Want to know how Rio Tinto grew to become the world’s 2nd largest metals and mining corporation over a span of around 150 years? Then buckle up as we dive deep into Rio Tinto’s illustrious past.

Established in 1847, Carlsberg group is now one of the top brewery groups that produce "probably the best beer in the world." Let’s take a look at the fascinating growth journey of Carlsberg.

Telstra is Australia’s top telecommunications provider, and it’s featured in the 20 biggest telecommunications companies in the world. Let’s take a closer look at Telstra’s amazing journey.

Roche has from the very beginning produced innovations that mark milestones in the history of medicine. Two examples are the industrial production of vitamin C and the discovery of benzodiazepines.

How did Delta go from producing agricultural aircraft to one of the largest American airlines with a monument following and brand image? Let’s explore the success story of Delta Air Lines

Red Bull has become a marketing powerhouse and one of the world's most popular energy drinks with a unique history and a category-creating brand.