Browse strategy studies

We look at the rise of GAP and the reasons that led to the company's withdrawal from several European countries, with its flagship private label losing the most ground. We also explore what the company is doing today to regain its former market leadership. Here is the GAP growth story!

Every morning, nearly half a billion people sit down to their favorite breakfast of cereal. And an estimated 128 billion servings of such breakfasts are consumed each year. It took two men, Will Keith Kellogg and John Harvey Kellogg, to reinvent the concept of "wellness" in their legendary Battle Creek Sanitarium.

There’s no denying the success of beauty brand and artist favorite, MAC Cosmetics. From their classic black packaging to their bold product offerings, MAC took the beauty industry by storm almost as soon as they entered the scene.

Sanofi is an amalgamation of several pharmaceutical companies that came together to offer the best healthcare solutions to the world. Let’s take a look at Sanofi’s exciting journey.

Waitrose, a small grocery store established in West London in 1904 has now become one of the largest retailer brands and a household name. Let’s take a look at its journey of monumental growth.

Siemens has grown exponentially from a simple startup in a small workshop in Berlin to a global conglomerate and a world leader in technological innovation. Let’s take a look at Siemens’ incredible journey of growth!

A small research-oriented company established in 1987, is now a leading pharmaceutical corporation developing the best antiviral drugs. Let’s explore the inspiring journey of Gilead.

McDonald's has come a long way in the last 80 years. It started in 1940 as the brainchild of a pair of brothers who realized that people wanted to get their food as soon as possible.

Starting off showing viewings from a primitive projector to becoming 1 of the 5 major American Film Studios, the journey of Warner Bros. is awe-inspiring! Read on to find out.

From a small company established in the 1880s to an American multinational corporation, that's a household name. Here’s how Johnson & Johnson grew over the years.

Hasbro went from a family business selling textile remnants and school supplies to a multinational conglomerate behind some of the most beloved entertainment brands and products. Here is the company’s literal rags to riches story...

P&G, a small American family-owned business that began in 1837, is now a global leader in the fast-moving consumer goods industry. Let’s take a look at its exciting growth journey!

From the invention of the light bulb to the top of the business world, General Electric has come a long way in 129 years. Let’s take a look at GE’s inspiring growth journey!

From a neighborhood store in Chicago to an extensive network spanning across more than 25 countries, Walgreens’ journey is filled with remarkable moments, decisions, and strategies. Let’s dive in to explore how it managed to reach such heights…

Whirlpool, one of the leading manufacturers of home appliances in the world, is driven by its vision to improve lifestyles. Let’s take a closer look at its inspiring journey...

From a $2000 startup to a billion-dollar empire, General Motors is the uncrowned king of automobiles. Its story is etched in the history books forever. Let’s take a look…

From three shoe stores to nearly 10,000 pharmacies, CVS rise to the top of the drugstore industry is both remarkable and interesting. Let’s explore how it happened!

From making $17k in sales in 1996 to earning billions in revenue today, Under Armour is a force to be reckoned with in the athletic-apparel industry. Here’s how Under Armour grew over time…

From side hustle to a mega fast-casual chain, the story of Chipotle is inspirational. Read on to know how Chipotle grew into a multi-billion-dollar empire!

Explore Hershey’s rags to riches story and how the company transformed from a mediocre candy business into one of the biggest chocolate producers in the world!

The second-largest home improvement chain in the US, Lowe’s has had a remarkable journey to reach the incredible heights it now sits comfortably at. Let’s discover how it got here!

Foot Locker was born from the merger of one of the most prominent retail chains with the most extensive family shoe company in the United States. Here’s the incredible journey of this unique brand!

Visa became the world’s leading brand of electronic-payment cards in just a few decades. Join us as we uncover the inspiring growth journey of Visa!

Dick's Sporting Goods, the largest sporting goods retailer in the United States, began with a small shop in Binghamton, New York in 1948. Let’s explore its journey!