Browse strategy studies

The Ford Motor Company started with a simple goal to make automobiles affordable and accessible to the average person. Little did Ford’s founder, Henry Ford, know that his company would come to be one of the most successful and recognizable automotive brands in the world.

How did Afterpay, which began as an experiment on a struggling jewelry business back in 2014 become a $29 billion global juggernaut that was acquired by Square in 2021?

Over the last decade, Uber has become renowned for being the disruptive startup that achieved a meteoric rise to fame. Just think about how many times you’ve heard an idea pitch that begins with “It’s Uber for [desired industry name].”?

UPS has been around since 1907 and became one of the most recognized and respected global brands. Countless companies have risen to fame and then fallen behind, yet UPS kept evolving and paved the way for many innovations in its industry.

When Ferrari was founded, it was just a racing team. Its history holds many great insights and has had its ups and downs over the decades. Let's take a look at the challenges and how the Ferrari team has overcome them. From the past to the present, this is the growth story of nearly century-old Ferrari.

From humble beginnings in Vevey, a small town in Switzerland, to the largest food company in the world, Nestle has come a long way.

These two giants have been going at it for years now and we can learn a lot from how this particular duopoly unfolded. In this strategy study, we’ll do exactly that.

This is the story of a country that transformed a small population into a world-beating sporting dynasty that continues to enthrall rugby fans across the world to this day. Dressed in an all-black kit, there is something iconic about the journey and there’s an awful lot that we can learn.

Upon its inception, Novartis immediately took center stage as one of the largest companies in the massive pharmaceutical industry. Let's dive into the strategies used to develop Novartis into the company it is today.

BHP, formerly known as BHP Billiton, is the world’s leading diversified resources company. But how did it reach the pinnacle of the metals and mining industry? Find out all that and much more.

From producing rice cookers to becoming one of the top 10 electronics companies in the world, what paved the way for Sony’s exponential success? Walk down memory lane to experience the company’s journey in this detailed strategy study.

In this strategy study, we’re going to dive into some of the principles, decisions, successes, and failures that make Tesco unique and lessons from their vast experience in scaling a retail chain.

Red Bull has become a marketing powerhouse and one of the world's most popular energy drinks with a unique history and a category-creating brand.

How did Delta go from producing agricultural aircraft to one of the largest American airlines with a monument following and brand image? Let’s explore the success story of Delta Air Lines

Roche has from the very beginning produced innovations that mark milestones in the history of medicine. Two examples are the industrial production of vitamin C and the discovery of benzodiazepines.

Telstra is Australia’s top telecommunications provider, and it’s featured in the 20 biggest telecommunications companies in the world. Let’s take a closer look at Telstra’s amazing journey.

Established in 1847, Carlsberg group is now one of the top brewery groups that produce "probably the best beer in the world." Let’s take a look at the fascinating growth journey of Carlsberg.

Want to know how Rio Tinto grew to become the world’s 2nd largest metals and mining corporation over a span of around 150 years? Then buckle up as we dive deep into Rio Tinto’s illustrious past.

How did James Hardie Industries evolve from manufacturing asbestos cement sheets to becoming the world leader in fiber cement building products? Let’s take a look at their growth journey.

Explore how a once-obscure small-town airline from the Alaskan wilderness managed to become one of the biggest airlines flying to over 115 destinations in the U.S, Canada, Costa Rica, and Mexico.

Discover how Diageo became one of the world's largest producers of spirits and beers. Through developing their illustrious brand portfolio.

We’ll see how Pizza Hut rose to become a global leader, what its business model was and still is based on as well as the recent struggles the company is facing and what steps it’s taking to overcome them.

The strategy study of an automotive company that has transcended its early roots, to become an organization that stands for performance excellence in all that it does.

One of the leading chocolate and confectionery products companies in the world, Ferrero has grown exponentially ever since it was established in the 1940s. Here’s the story of Ferrero’s immense success.