A Communication Strategy is a plan for how an organization will communicate with its stakeholders, including employees, customers, media, and the public. It outlines the messages to be conveyed, the channels to be used, and the goals to be achieved through communication efforts.
This Communication Strategy Template is intended for leaders and teams from organizations of all sizes and industries.
An effective Communication Strategy is essential for any organization looking to achieve its goals. By outlining specific objectives, actions, and measures, this template can help your organization effectively plan and execute its communication efforts. Whether you are looking to improve team cohesion, increase brand awareness, or build industry partnerships, this template provides a framework to guide your Communication Strategy.
A focus area is a particular viewpoint that groups certain requirements set out by an organization. A recommendation from the Cascade team would be to create 4-5 key focus area which you feel are most important to address when creating your Communication Strategy. The next step would be to ask yourself: Why is this focus area important to me? What is the benefit of focusing on this viewpoint from a customer's perspective? And, of course, What is the monetary benefit of investing in such a focus area? This process is useful in identifying the key area which needs prioritization which in turn can become focus areas of the strategy.
For example, the focus areas in this Communication Strategy Template are: Internal Communication; Communication in Owned Channels and Social Media; and Communication in Earned Channels (PR, Sponsorship & Events).
A strategic objective usually has to be specific and measurable to cause enough impact and effectively explain what you want to achieve.
An example objective that could fall under the focus area of Communication in Earned Channels (PR, Sponsorship & Events) could be: Enhance event presence.
A KPI is a key performance indicator that is measurable and evaluates the success rate of an organization in relation to the task at hand. KPIs can be very industry-specific or broad and applicable across multiple industries.
An example of a KPI in this Communication Strategy Template associated to the objective Enhance event presence could be: Number of events sponsored.
Projects are ways in which the objective can be achieved, but more so, closely tie in with ways in which organizations can make sure they are working towards their KPIs.
A project example for the objective Enhance event presence could be: Sponsorship of events and hosting company-led events.
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