What is a Corporate Communications Strategy?
A corporate communications strategy is a comprehensive plan that focuses on how an organization communicates with stakeholders and the public. It outlines the goals, tactics, channels, and messages that will be used to manage the brand’s reputation and reach desired audiences. It is essential for any organization in order to effectively communicate their mission, values, and offerings.
What's included in this Corporate Communications Strategy template?
- 3 focus areas
- 6 objectives
- 6 projects
- 6 KPIs
Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.
Who is the Corporate Communications Strategy template for?
The Corporate Communications Strategy template is for corporate communications teams in various industries who need to develop a communication strategy that aligns with their company's objectives, enhances its reputation, and communicates effectively with stakeholders. The template provides a pre-defined structure to help teams create a plan that takes into account their goals, objectives, and measurable targets.
1. Define clear examples of your focus areas
Focus areas are the broader goals of your corporate communications strategy. Examples of focus areas could include establishing effective corporate communications, creating brand awareness, and enhancing corporate culture. Once you have identified the focus areas, you can then develop objectives, actions, and measurable targets (KPIs) to achieve these goals.
2. Think about the objectives that could fall under that focus area
Objectives are the individual targets that fall under each focus area. They should be specific and measurable, and should be used to help guide your actions and create meaningful KPIs. Examples of objectives include increasing public relations and media presence, improving communication with stakeholders, and increasing positive sentiment towards the company.
3. Set measurable targets (KPIs) to tackle the objective
KPIs, or Key Performance Indicators, are measurable targets used to track the progress of your objectives. They should be related to the objectives and should have an initial and target value. Examples of KPIs include increasing media coverage from 5 stories/month to 20 stories/month, and increasing customer loyalty from 65% to 80%.
4. Implement related projects to achieve the KPIs
Projects, or actions, are the individual activities that you will implement to achieve the KPIs. They should be specific and measurable, and should be related to the objectives and KPIs. Examples of projects include expanding public relations and media outreach, and improving communication with stakeholders.
5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy
Cascade Strategy Execution Platform is a comprehensive tool designed to help manage your corporate communications strategy. It provides a clear view of your objectives, actions, and KPIs, and allows you to track progress in real-time. With Cascade, you can easily create, manage, and analyze your corporate communications strategy, and see faster results from your strategy.