A government relations strategy is a plan that outlines how an organization or company should interact and build relationships with government stakeholders. The strategy should include goals and objectives for how to engage with government stakeholders, as well as how to measure success. It should also include tactics for building relationships, such as hosting events, participating in policy discussions, or forming strategic partnerships.
This government relations strategy template is designed for government relations professionals and teams who want to create strategies to build and maintain relationships with government stakeholders. With this template, government relations professionals and teams can define clear focus areas, set measurable targets, and implement projects to achieve those targets.
The first step in creating a government relations strategy is to define your focus areas. Focus areas are the areas that you want to focus on in order to achieve your goals. Examples of focus areas might include building and sustaining relationships with government stakeholders, supporting government initiatives, or proactively engaging with government stakeholders.
Once you have identified your focus areas, the next step is to think about the objectives that could fall under each focus area. Objectives are specific goals that you want to achieve in order to reach your focus area. For example, a focus area of “building and sustaining relationships with government stakeholders” might include objectives such as increasing visibility of the government relations team or increasing understanding of government policies.
Once you have identified the objectives for each focus area, the next step is to set measurable targets, or Key Performance Indicators (KPIs). KPIs are measurable targets that you can use to measure the progress of your objectives. For example, you might set a target of increasing the number of government stakeholders contacted by 25%, or increasing the number of government policies read from 5 to 10.
Once you have set your KPIs, the next step is to implement related projects to achieve the KPIs. Projects are the actions that you will take in order to reach your KPIs. For example, if your KPI is to increase the number of government stakeholders contacted by 25%, then you might implement a project to increase the number of meetings with government stakeholders.
The Cascade Strategy Execution Platform is a powerful tool to help you create, track, and execute your government relations strategy. With Cascade, you can easily create a strategy, set measurable targets, track progress, and see faster results from your strategy.
Getting started with your Government Relations Strategy Template only takes 20 seconds.Use this template