What is a UX Research Plan?
A UX research plan is a structured approach to understanding user needs and preferences. It encompasses activities such as researching user behavior and identifying areas of improvement. By creating a plan with measurable targets, teams can better execute strategies and track progress.
What's included in this UX Research Plan template?
- 3 focus areas
- 6 objectives
- 6 projects
- 6 KPIs
Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.
Who is the UX Research Plan template for?
This UX research plan template is designed for UX research teams to create a plan to conduct user research for software products or websites. The template helps teams identify areas of improvement, set measurable targets, and implement related projects to achieve their objectives.
1. Define clear examples of your focus areas
A focus area is a broad area of improvement that you want to address in your UX research plan. Examples of strategic focus areas that could fall under a UX Research Plan could be: Improve User Experience, Improve User Engagement, and Improve User Retention.
2. Think about the objectives that could fall under that focus area
An objective is a specific goal you want to achieve within your focus area. Examples of some objectives for the focus area of Improve User Experience could be: Identify Areas of Improvement, and Improve Website Usability.
3. Set measurable targets (KPIs) to tackle the objective
KPIs, or key performance indicators, are measurable targets that help you track progress towards your objectives. Examples of KPIs could include “decrease average time spent on website” or “increase return rate”.
4. Implement related projects to achieve the KPIs
Projects, or actions, are specific initiatives that you can implement to help you reach your KPIs. For example, you can add engaging features or implement customer support to increase user engagement or retention.
5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy
Cascade is an easy to use Strategy Execution Platform that allows you to track progress, manage projects and initiatives, and identify areas of improvement. By using Cascade, you can optimize the execution of your UX research plan and see faster results from your strategy.