The Wound Pros is on a mission to redefine wound care, but their ambitious growth trajectory threatened to outpace their infrastructure for strategic planning and execution. With departments operating in silos and relying on different tools, visibility was low, alignment was fragmented, and execution lacked consistency.

While this decentralized approach had worked to get the company to its current size, it would not support the organization’s STaT30 plan—a bold 2030 vision to expand and diversify revenue streams.

Emphasizing the Need for Speed and Standards

Before Cascade, strategy management varied widely across the company. Each department had its own way of planning and reporting, which made it difficult to align efforts with corporate goals. Leadership lacked a clear line of sight into progress, reporting was inefficient, and momentum was slowed by duplication of effort. To sustain growth, The Wound Pros needed uniform standards and a clear change management strategy to address:

• Lack of consistency in planning and reporting
• Misalignment between departmental and corporate goals
• Limited visibility into execution progress
• Inefficient, duplicative reporting processes

Creating a New Normal for Strategy Execution

The mission was clear: transform the organization from reactive operations into a well-oiled strategy execution machine within six months.

Following a leadership retreat in January, Cascade worked with Joe Mendel, SVP of Operations and Strategic Initiatives, to translate the company’s high-level vision into actionable, day-to-day execution. Through a series of targeted workshops with Clinical, Compliance, Legal, Operations, and Sales & Marketing teams, the process moved seamlessly from vision-setting to department-specific plans.

"We were very methodical in our approach; starting with the basics of moving from an operationally oriented model to that of a strategic mindset, department by department." - Joe Mendel

Given The Wound Pros’ heavily regulated environment, compliance was embedded at every stage of planning. Leaders embraced the iterative process, recognizing that building a sustainable, company-wide execution model required collective effort up front to secure long-term success.

The ultimate goal: bridge the gap between 5-year strategic goals and the daily actions needed to achieve them.

The Journey Continues – Aligning to “Vital Signs”

By the end of six months, the transformation was clear. The old, fragmented approach gave way to a unified strategy execution framework anchored by Cascade. The platform was integrated with existing project management and data systems, powering the Wound Pros’ “Vital Signs” dashboard and delivering real-time visibility into progress.

Key outcomes included:

• Stronger employee engagement across all levels
• Greater ownership of objectives outside of leadership
• A measurable reduction in manual reporting and duplicative meetings

The metrics told the story: alignment was up, execution was faster, and employees were more connected to the company’s long-term strategy.

What began as a platform implementation evolved into a strategic partnership, unlocking focus, speed, and accountability across the enterprise.

"We are just at the beginning of our strategic journey, and we have made significant progress.  Much more than we would have done had we not had the partner in Cascade." - Joe Mendel

With Cascade as a single source of truth, The Wound Pros is well on its way to achieving its STaT30 goals—and ultimately multiplying its impact on patient care by 2030.