Design Researcher/Strategist at Walmart
All Videos / Popular / Niharika Gupta
Duration: 18 Minutes
During her keynote, Niharika shares the importance of using design thinking to effectively create strategies that can truly innovate and disrupt. She shares her favourite frameworks, and the key principles she relies on to successfully solve problems.
A connector and a problem solver passionate about creating experiences for people.
A UX Researcher and a Strategist with 7+ years of experience in driving design research and strategy initiatives for Consumer Product Development, Business Development, Marketing and UI/UX. For the last few years, I have been working in consulting helping an organization build an innovation capability from scratch and helped various clients innovate and digitally disrupt. In my past, I have worked in advertising for some Fortune 500 clients like Pepsico and Nestle helping them launch new products and services.
I have a masters from Parsons with an Hons.in Strategic Design and Management. Recently got a certification from Harvard Business School for disruptive strategy. I also studied social psychology, cultural design and game design from the University of Wolverhampton in England.
My journey gave me the opportunity to wear multiple hats of a designer, researcher and a strategist in my career which helps me see through things end to end and more strategically.
Something I really believe in,"Fill your life with adventures not things. Have stories to tell, not stuff to show."
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