And in general, if you ask me one word strategy for me, it's design thinking and now you must be wondering what it's design thinking? Well, design thinking is a mindset and a strategy, a methodology, a process to solve complex problems, to also, like, help you create better user experiences, to help you in a way to disrupt to help you pretty much. You know, I would say in one word, if it has to be it has to be the innovation. When you talk about design thinking, it equals to innovation in my head. It's a mindset thing said design, thinking pretty much focus because his mind is understandable, but really, really trying to understand what are you solving for. You know, and then feeling forced, failing as fast as possible and not really waiting for the entire project to complete into it. So not going through a waterfall methodology, and rather than going through an agile methodology, the first prototype, learn, build and not that you can depend on, like really creating the entire product, and then testing it out and then thinking that's a long process. Right. And then again, rigorous testing, continuous testing, really understand your customer, what do they really need and having that continuous process of build, test and learn, and not only going to a linear process, you just go to waterfall methodology where you just bling bling bling spending like probably 20 months, six months, 10 months and not leading to anything. Right. So, like, it's very important to prototype quickly and then test it and then learn and then iterate.