Sustainability is not just about the environment; it's about creating a sustainable business from an economic, environmental, and social perspective.
Watch Pia Heidenmark Cook talking with Lucas Goransky about her journey at IKEA and her more than 25 years of pushing sustainable strategies in different industries and stakeholders.
During the interview, they discuss the responsibility of governments, businesses and consumers when it comes to making sustainability a priority in today's agenda, they talk about greenwashing, the role of the suppliers and the value chain, to mention a few.
Pia Heidenmark Cook is a senior advisor to Ingka Group/IKEA, where she held the position as Chief Sustainability Officer (CSO) between 2017-2021. Pia is currently a non-executive director in NGO and company boards across various business sectors, including retail, hospitality, food and materials innovation. She is also a frequent lecturer and keynote speaker on sustainability and business transformation.
During her time as CSO, Pia led a team of sustainability professionals in the global Ingka Group office, as well as sustainability experts integrated across the retail, shopping Centre and customer fulfilment business across over 30 markets in Europe, Asia Pacific and North America. She was also a member of the executive retail management team. Prior to that, she was head of Sustainability in the largest business division, IKEA Group Retail & Expansion, embedding sustainability in IKEAs retail operations and securing a more sustainable offer to IKEA customers. She was for several years (ended in 2017) co-chair of REAP, Retailers Environmental Action Programme, together with a member of the EU Commission.