Cascade & BRI Associates Partner to Unite Core Strategy with Innovation Execution

New alliance bridges the gap between established operations and exploratory growth, aligning the entire business under one strategic vision.

PORTLAND, OR — December 10, 2025

Cascade, the AI-powered platform for Strategy-Led Performance, has announced a strategic partnership with BRI Associates, a Portland-based consulting firm specializing in corporate innovation and business growth.

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This partnership tackles one of the most persistent tensions in modern business: the disconnect between optimizing today's core operations and inventing tomorrow's future. By combining Cascade’s enterprise-wide execution system with BRI’s specialized expertise in new business growth and innovation, the alliance offers a unified approach to managing the "ambidextrous" organization.
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BRI Associates brings deep experience in helping medium-to-large companies align new business venture exploration with corporate goals. Their methodology introduces rigorous financial modeling and uncertainty-focused metrics to the front end of innovation.
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When paired with Cascade, this creates a seamless ecosystem where high-risk, high-reward innovation projects are no longer isolated experiments. Instead, they are visible, measured, and aligned with the broader corporate strategy.

“At BRI, we are strong believers in the benefits of leveraging software as a tool to help institutionalize and efficiently scale best practices,” said Jim Bodio, Managing Partner at BRI Associates. “Our own Growth Forge software brings structure to innovation management while Cascade software brings enterprise-wide structure and visibility to strategy definition, measurement, and management.”

The collaboration allows leadership teams to view their strategy as a portfolio of bets—balancing the certainty of established business lines with the potential of transformative growth.

“Innovation teams often speak a different language than the C-suite, which leads to cultural friction and stalled progress,” said Tom Milligan, Director of Global Alliances at Cascade. “This partnership changes that dynamic. Together with BRI, we are aligning the culture of agile experimentation with the discipline of executive accountability—ensuring that 'new ideas' are treated as trusted, strategic pathways to the company's future.”

This partnership reflects a shared commitment to closing the execution gap not just in daily operations, but in the critical long-term bets that define an organization's survival.

About BRI Associates

BRI Associates is a corporate innovation firm dedicated to helping organizations grow beyond their core. Founded by industry veterans, we combine expert consulting, hands-on training, and innovation portfolio management software to align exploratory growth with corporate strategy. We help leaders model uncertainty and manage innovation with the same discipline as established operations—turning new ideas into measurable business value.

About Cascade

Cascade is the AI-powered platform for Strategy-Led Performance, built to help leadership teams make better, smarter decisions and run their business through strategy, not around it. In a world of fragmented tools and static slide decks, Cascade becomes the strategic command center that connects data, human context, and AI processing to turn plans into action and strategy into a live operating rhythm.

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Want to know more about Cascade's Partner Program? Contact Tom Milligan, Director of Global Alliances at tom.milligan@cascade.app

Or contact BRI Associates at: jim@bri-associates.com