Cascade x HTrust Partner to Drive Strategy Execution in Middle East

A partnership built on trust and execution—linking people, strategy, and performance.

DUBAI, UAE — August 27, 2025

Cascade, the Strategy-Led Performance Platform, has formed a strategic partnership with HTrust Consulting, a UAE-based HR advisory firm focused on unlocking human potential to drive business outcomes. This partnership unites two complementary forces: a platform that turns strategy into daily action, and an advisory firm that ensures people are aligned, engaged, and ready to deliver.

Where most transformation efforts stall between planning and execution, Cascade and HTrust aim to remove that friction. The collaboration brings together Cascade’s system for visibility and accountability with HTrust’s people-first methodology to help organizations in the Middle East turn vision into measurable outcomes—powered by culture, trust, and clarity.

“HTrust is built on the principle of fostering trust between organizations and their people,” said Ammandeep A Kaurr, Founder & CEO of HTrust. “Joining Cascade’s partner ecosystem amplifies our purpose. This partnership ensures strategy isn’t just a leadership agenda—it’s a shared commitment across every level of the organization.”

HTrust’s Align 361 Program has helped leadership teams across the region evolve their culture and mobilize teams toward strategic priorities. Combined with Cascade’s real-time tracking and execution tools, organizations gain a practical, repeatable way to execute strategy from the boardroom to the front line.

“This partnership isn’t about software or workshops—it’s about change that sticks,” said Tom Milligan, Director of Global Alliances at Cascade. “Together, we’re helping organizations rewire how strategy gets done by aligning mindsets, goals, and action in one cohesive system.”

This announcement marks a major step in Cascade’s expansion across the Middle East and reinforces its belief that performance starts with people, and thrives with the right system to support them.

About HTrust Consulting

HTrust Consulting is a leading people advisory firm in the Middle East that works on the principle of creating a circle of trust between corporations and their human capital through impactful interventions. HTrust assesses the unique needs of organizations and offers tailor-made programs for long-term success.

About Cascade

Cascade is the leading Strategy-Led Performance Platform, trusted by thousands of enterprises worldwide to connect strategy to execution through a single, integrated system. We make strategy accessible, actionable, and embedded into the way organizations operate—so every team, from leadership to the front lines, can contribute to a shared vision and deliver results that drive performance.

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Want to know more about Cascade's Partner Program? Contact Tom Milligan, Director of Global Alliances at tom.milligan@cascade.app

Or contact HTrust Consulting at align@htrustconsulting.com