During his keynote, Rukevwe Toka discusses his latest strategic framework BC2EP2 for activating the power of social listening & search analytics to gain insights from customers and potential consumers.
The framework refers to the importance of understanding all about your brand’s conversations & searches, your competitor’s, and the category’s, as well as the external economic, political, and passion point conversations.
Rukevwe Toka is an experienced modern marketing professional with 9 years of experience across Africa and Latin America. He is the Regional Human Insights Manager, Shopper & Commercial for Africa at The Coca-Cola Company where he is responsible for driving business growth across Africa through the discovery of shopper and commercial insights for various functions including Customer & Commercial Leadership, Digital Transformation, eCommerce and all Franchises in West Africa. He previously worked with Unilever where the impact of his work was captured in a Mastercard Sponsored Harvard Business Review Article "The Value of Experience" and prior to Unilever, he worked in the Digital Engagement Centre of The Heineken Company. Throughout his career, he has been a high performer with several accomplishments in the areas of social listening, search analytics, social media marketing, digital marketing, data-driven marketing, brand management, consumer insights, marketing communication and commercial leadership.