Head of Marketing for Amazon Alexa at ANZ
All Videos / Marketing & PR / Jen Beirne
Duration: 36 Minutes
It’s all about the customer.
In their conversation for the Strategy Factory, Jen Beirne and Lucas Goransky navigate through a handful of fascinating topics that range from marketing strategies to team management to innovation at Amazon.
At the center of their conversation lies the importance of listening to the customer to make significant business decisions. Doing the appropriate qualitative and quantitative research to leverage your decision-making process with data from your customers.
Sit down and enjoy a great conversation between Jen and Lucas!
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